Perms are back—but not the crunchy, overly curled styles that dominated the ’80s. Today’s perms are softer, more customizable, and designed to enhance natural texture rather than overhaul it. As trends shift toward lived-in, effortless looks, perms are being reimagined to suit the needs of modern clients looking for volume, movement, and long-lasting style.
The resurgence of perms comes at a time when clients are seeking solutions for everyday manageability without relying on daily styling. Modern perm techniques cater to this demand by offering looser, more natural waves or curls. Unlike the tightly wound spirals of decades past, these new approaches prioritize personalization, allowing stylists to tailor the shape, size, and intensity of the curl pattern to suit each client’s preferences and hair type.
A significant factor in this revival is advancements in perm solutions and tools. Modern formulas are gentler on the hair, incorporating conditioning agents to minimize damage and leave the hair feeling soft and healthy. Stylists can also use innovative tools like larger rods or wands to create beachy waves, voluminous body, or subtle texture. These improvements ensure that perms are no longer a one-size-fits-all service but a bespoke treatment for clients who want a unique, flattering result.
Another key aspect of today’s perms is their versatility. They can be adapted for different hair lengths, textures, and styles. For clients with fine hair, a perm can add much-needed volume and body. For those with naturally curly or wavy hair, a perm can enhance and define their existing texture, reducing the need for heat styling. Even short hair can benefit from a perm, adding playful texture and lift.
Stylists can also position perms as an eco-friendly alternative to heat styling. By offering a semi-permanent solution that lasts for months, clients can cut back on daily use of curling irons or blow dryers, reducing both time and energy consumption. This aligns with the growing demand for sustainable beauty practices and services.
Education is crucial when marketing modern perms. Many clients still associate perms with the frizz and harshness of older techniques, so it’s essential to communicate the updated process and benefits. Offering consultations to discuss desired outcomes, maintenance, and aftercare builds trust and helps clients feel confident in their decision. Providing visual examples of your work or showcasing before-and-after transformations on social media can also help dispel outdated perceptions.
Maintenance is another area where stylists can shine. Permed hair requires specific care to keep it looking its best, such as using sulfate-free shampoos, deep conditioners, and curl-enhancing products. By educating clients on proper care and offering product recommendations, you not only ensure better results but also open up opportunities for retail sales.
The return of perms reflects a broader trend toward embracing natural-looking, low-maintenance styles. As stylists, this is an opportunity to reinvent a classic service with a modern twist, combining artistry, technique, and innovation to deliver results that clients will love. With the right approach, the perm is no longer a relic of the past—it’s a cutting-edge service that meets the needs of today’s beauty-conscious clients.
