1. Apply Be Silver Shampoo to wet hair and work into a lather.
2. Rinse thoroughly.
3. For best results, use in conjunction with Be Silver Conditioner.
4. For extra toning power, apply to dry hair.

Full ingredients

 Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Cocamide Dea, Cocamidopropyl Betaine, Peg-7 Glyceryl Cocoate, Parfum (Fragrance), Chamomilla Recutita Extract (Chamomilla Recutita (Matricaria) Flower Extract), Oryza Sativa Extract (Oryza Sativa (Rice) Extract), Prunus Amygdalus Dulcis Oil (Prunus Amygdalus Dulcis (Sweet Almond) Oil), Cocamide Mea, Glycol Distearate, Polyquaternium-10, Polyquaternium-7, Laureth-10, Glycerin, Cetearyl Glucoside, Sorbitol, Propylene Glycol, Xanthan Gum, Glyceryl Stearate Se, Sodium Hydroxide, Acid Violet 43, Tetrasodium Edta, Citric Acid, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone.

FAQ 

Q1) What is 360 Be Silver Shampoo?
This is a professional anti-yellow toning shampoo designed to neutralize unwanted yellow and brassy tones in blonde, bleached, silver, or grey hair while gently cleansing and conditioning.

Q2) Who should use this shampoo?
Recommended for blonde, highlighted, bleached, white, and grey hair clients who want to maintain cool, vibrant tones between color services — especially those looking to extend their salon results and reduce brassiness. 

Q3) How does the toning action work?
The formula contains violet pigments that counteract yellow and warm tones on the hair shaft — helping to enhance cool, bright, icy blonde or silver shades with regular use. 

Q4) What additional benefits does it provide beyond toning?
• Hydrates and nourishes hair with chamomile, rice extract, and sweet almond oil
• Leaves hair soft, shiny, and easy to detangle
• Gentle cleansing that removes dirt, oil, and buildup without stripping essential moisture. 

Q5) Can it improve hair manageability and texture?
Yes — nourished hair from the enriched formula tends to be softer, more elastic, and easier to style or brush after washing. 

Q6) How often should it be used?
Use in place of your regular shampoo as needed — many stylists recommend 1–3 times per week depending on how quickly brassiness returns. It pairs best when alternated with regular shampoo for balanced care. 

Q7) What sizes does it come in?
Typically available in 450 ml and 1000 ml sizes for retail and salon use, offering great value for professional stylists and clients alike. 

Q8) Is it suitable for all blonde tones (e.g., platinum, honey blonde)?
Yes — the violet pigment works universally to neutralize or reduce unwanted warmth across pale to golden blonde shades, highlighted hair, as well as grey or white hair. 

Q9) Does it pair well with other products?
For best toning results, use with 360 Be Silver Conditioner and, if needed, a leave-in toning spray like Be Silver Spray — building a complete silver/blonde care routine. 

Q10) Can this shampoo be used daily?
It’s gentle enough for regular use, but frequency can vary based on hair color and client needs. Stylists often recommend using it in rotation with a moisturizing shampoo to avoid over-toning or dryness.