Beau Beauty INC
ASP - Converter
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A unique conversion concept that changes ANY permanent hair colour to tone-on-tone
You can now obtain either permanent colouring or tone-on-tone without the need to stock both products, reducing your stockholding value and saving you money. Even if you already have a range of tone-on-tone colour, Converter will expand your palette by enabling you to use other shades from your existing permanent range.
Converter is an ideal opportunity for salons not using a tone-on-tone product to offer their clients a new service. It also offers the client an ideal progression from tone-on-tone colour to permanent with the same shade.
Converter needs only 20-25 minutes development time with any colour.
It leaves hair with lustrous, long lasting colour covering more than 50% grey.
FAQ Section
1. What is ASP Converter and what does it do?
ASP Converter is a professional colour conversion developer that instantly transforms any permanent hair colour into a tone-on-tone (demi-permanent) formula . It works by neutralizing the ammonia in permanent colour, preventing lift (lightening) while still depositing rich, glossy colour .
2. What are the available concentrations and what is each used for?
ASP Converter is available in two low-volume strengths:
3. What is the mixing ratio and processing time?
Mix 1 part permanent colour with 2 parts ASP Converter (1:2 ratio) . Process for 20–25 minutes without heat .
4. Does ASP Converter work with any permanent colour brand?
Yes, ASP Converter can be used with any permanent hair colour shade (except high lift/12. series colours) . This allows salons to expand their colour palette without stocking separate demi-permanent lines .
5. Can I apply the mixture to wet or dry hair?
Both application methods are possible, each producing different results :
| Application | Result |
|---|---|
| Towel-dried (damp) hair | True tone-on-tone effect that gradually fades out over time |
| Dry hair | More permanent, longer-lasting colour result |
6. Does ASP Converter provide grey coverage?
ASP Converter provides up to 50% grey coverage, making it ideal for clients wanting gentle colour enhancement or grey blending .
7. What is the texture and formula of this product?
ASP Converter has a liquid formula that mixes easily with colour cream . It is 100% vegan, sulfate-free, and formulated without harsh chemicals .
8. Can I use ASP Converter with high lift (12. series) colours?
No. ASP Converter cannot be mixed with high lift (12.) colours . This is because high lift shades are specifically formulated to provide lift, which the Converter neutralizes.
9. What are the key benefits of using ASP Converter in my salon?
10. What sizes are available and where is it manufactured?
ASP Converter is available in professional sizes:
The product is manufactured for Affinage Salon Professional, a leading UK professional hair care brand .
Product Specifications Table
| Specification | Detail |
|---|---|
| Brand | ASP / Affinage Salon Professional |
| Product Name | ASP Converter |
| Available Sizes | 250 ml / 1000 ml (1 Liter) |
| Available Strengths | 1% (3.3 Vol), 2% (6.7 Vol) |
| Mixing Ratio | 1:2 (1 colour : 2 converter) |
| Processing Time | 20–25 minutes (no heat) |
| Grey Coverage | Up to 50% |
| Formula | Liquid, sulfate-free, vegan |
| Best For | Converting permanent colour to tone-on-tone, toners on porous hair, grey blending |
| Manufacturer | Affinage Salon Professional (United Kingdom) |
Why Choose ASP Converter?
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Streamline Salon Inventory: Convert any permanent colour to tone-on-tone without stocking separate demi-permanent lines – reduces stockholding while expanding creative possibilities
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Gentle, Low-Peroxide Formula: Available in 1% (3.3 vol) for ultra-gentle toning on sensitive or porous hair, and 2% (6.7 vol) for standard tone-on-tone services
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Cost-Effective Solution: One product that doubles the value of your permanent colour range – your entire colour inventory becomes both permanent AND demi-permanent
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Client Progression Services: Perfect for clients transitioning gradually from tone-on-tone to permanent colour in the same shade family
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Versatile Application: Apply to damp hair for soft, gradually fading tone-on-tone results, or to dry hair for more permanent colour deposit – full creative control
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Clean Formula: 100% vegan, sulfate-free, and formulated without harsh chemicals – gentle on sensitized and porous hair
Safety Note: For professional use only. Always perform a patch test 48 hours before each colour service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Do not mix with high lift (12. series) colours. Professional use recommended
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