FAQ Section

1. What is the ASP Infiniti b:BROWN series and what does it do?
It is a professional permanent brunette hair colour crème specifically formulated to lift and colour dark hair in one easy step . The system can lift natural or coloured hair up to 5 levels without the need for pre-lightening, delivering beautifully rich brunette tones with exceptional shine and condition .

2. How many levels of lift can b:BROWN achieve?
The b:BROWN lift and colour system offers up to 5 levels of lift in just one application . This makes it perfect for all dark hair types, allowing stylists to achieve beautiful brunette results without pre-lightening or multiple steps .

3. Is this product suitable for use on the scalp?
Yes, b:BROWN is an on-scalp formula that can be used safely for full-head colour applications . The ultra-low ammonia formula (just 1.5% once mixed with developer) provides excellent scalp comfort compared to traditional high-ammonia colours .

4. What is the ammonia content of b:BROWN?
The formula features an ultra-low ammonia content of 1.5% once mixed with A.S.P Crème Developer . This low ammonia technology provides optimum scalp comfort while still delivering powerful lifting and colouring performance .

5. What are the key technologies used in b:BROWN?
The b:BROWN system incorporates several advanced technologies:

6. Does b:BROWN provide grey coverage?
Yes, b:BROWN provides 100% white and grey coverage thanks to its GPS-TECnology™ and ultra-low ammonia formula . The high-viscosity formula ensures better adhesion and penetration of colour molecules for maximum coverage .

7. What are the key ingredients and their benefits?
The b:BROWN formula is enriched with conditioning ingredients:

8. Is b:BROWN vegan and cruelty-free?
Yes, the b:BROWN formula is vegan-friendly, sulphate-free, and cruelty-free . It contains over 90% naturally-derived ingredients obtained from sustainable and renewable sources, making it an excellent choice for eco-conscious clients and salons .

9. What is the processing time for b:BROWN?
The recommended processing time is 45 minutes for full development . Processing time may vary depending on desired lift level, starting hair colour, and developer volume used.

10. What developer should I use with b:BROWN?
Mix b:BROWN with A.S.P Crème Developer for activation . The developer is available in 3%, 6%, 9%, and 12% (10-40 Vol) concentrations . The Crème Developer is also vegan and formulated without sulfates, which can contribute to premature colour fading .

11. Does the packaging use sustainable materials?
Yes, the b:BROWN series is packaged with environmental responsibility in mind:

• Tubes are made from 95% post-consumer recycled materials

• Cartons are produced from fully-biodegradable cardboard

• Supports environmentally responsible salon practices and reduces environmental impact 

12. How long does the colour last?
Thanks to the advanced Anti-Fade Technology with built-in UV filters, the colour offers long-lasting vibrancy and shine . The permanent formula resists fading between salon visits, providing clients with lasting, beautiful brunette results .

13. Is b:BROWN suitable for all dark hair types?
Yes, the b:BROWN system is perfect for all dark hair types . The on-scalp formula creates unparalleled condition and shine, making it suitable for clients with various hair textures and conditions .

14. What are the complete ingredients for b:BROWN?
For the complete ingredient list, please refer to the product packaging, as formulations may be updated by the manufacturer. The formula is known to contain:

• Over 90% naturally-derived ingredients

• Shea Butter (Butyrospermum Parkii)

• Argan Oil (Argania Spinosa Kernel Oil)

• GPS-TECnology™ delivery system

• pH-reducing emulsion crème base

• Ultra-low ammonia (1.5% when mixed with developer)

Product Specifications Table

Why Choose ASP Infiniti b:BROWN Series?

• Simplifies Brunette Services: Achieve up to 5 levels of lift in one step without pre-lightening—reduces service time and minimises damage 

• Clean, Responsible Formula: Over 90% naturally-derived, vegan-friendly, and sulphate-free—perfect for the eco-conscious salon and clients seeking cleaner beauty options 

• Superior Colour Technology: GPS-TECnology™ ensures precise colour direction into the hair cortex, while Anti-Fade Technology with UV filters protects colour longevity 

• Luxurious Conditioning: Enriched with Shea Butter and Argan Oil, the formula protects and nourishes during colouring, leaving hair feeling soft, smooth, and radiant 

• Scalp Comfort: Ultra-low ammonia formula (just 1.5% when mixed) provides exceptional comfort for on-scalp application, making it ideal for clients with sensitive scalps 

• Sustainable Packaging: Tubes made from 95% post-consumer recycled materials and cartons from fully-biodegradable cardboard support eco-conscious salon practices 

• 100% Grey Coverage: Delivers complete coverage for white and grey hair, making it suitable for all clients—not just those with natural dark hair 

Safety Note: For professional use only. Always perform a patch test 48 hours before each colour service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended