FAQ Section

1. What are the "Warm & Radiant" shades in the ASP Infiniti Regular Series?
The Warm & Radiant shades include enhanced permanent colours formulated with ASP's next-generation GPS-TECnology™, offering beautiful natural tones, vibrant reds, and bright blondes designed to deliver a warm, glossy finish. According to professional beauty sources, the Infiniti collection creates "vibrant reds, bright blondes and beautiful natural tones" , with a pH-reducing emulsion crème base containing Shea Butter and Argan Oil to add "supreme shine for beautiful, healthier looking hair" .

2. What is GPS-TECnology™ and how does it benefit the colour result?
GPS-TECnology™ is a breakthrough delivery system that precisely directs colour to the optimum location within the hair cortex. The benefits include:

3. Is this product suitable for all hair types and does it cover grey hair?
Yes, the ASP Infiniti Regular Series is suitable for all hair types—straight, wavy, curly, and coily. It is specifically formulated to deliver 100% grey and white coverage while also protecting hair from UV damage and preventing premature colour fade. The advanced technology includes anti-fade protection with UV filters .

4. What are the key nourishing ingredients in the Warm & Radiant formula?
The formula is built on a pH-reducing emulsion crème base enriched with:

5. What harmful ingredients are NOT in this product?
The ASP Infiniti Regular Series is formulated to be gentle and clean:

• Sulphate-free

• Vegan-friendly

• Contains more than 92% naturally derived ingredients from sustainable and renewable sources

• Ultra-low ammonia (from just 0.2% when mixed with developer)

• Cruelty-free – not tested on animals

6. What developer should I use and how do I mix it?
ASP Infiniti colours should be mixed with ASP Crème Developer. The standard mixing ratio for permanent colour with grey coverage is typically 1:1.5 (100ml colour + 150ml developer) . Developer volumes available:

• 10 Vol (3%) – Deposit only, minimal lift

• 20 Vol (6%) – Standard lift (1-2 levels), grey coverage

• 30 Vol (9%) – Greater lift (2-3 levels)

• 40 Vol (12%) – Maximum lift (3-4 levels), off-scalp

7. What is the increased viscosity feature and why is it important?
The new formula features increased viscosity, which means the colour cream has a thicker, more workable consistency. This provides better adhesion to the hair and easier application, ensuring even saturation from roots to ends without dripping .

8. Is the packaging sustainable?
Yes, the Infiniti range is part of an environmentally responsible initiative. Tubes are made from 95% post-consumer recycled materials, and cartons are produced from fully-biodegradable cardboard .

9. Are there new Warm & Radiant shades that have been recently added?
Yes. According to professional beauty distributor sources, new warm radiant shades have been launched as part of the ELIXIR (rebranded ASP INFINITI) collection, including shades such as 8.4, 8.443, 7.45, 7.443, 6.45, and others designed to deliver warm, radiant results .

10. Where is this product manufactured?
ASP Infiniti products are manufactured in Germany and distributed by Affinage Salon Professional, a premium British professional hair care brand .

Product Specifications Table

Why Choose ASP Infiniti Warm & Radiant Shades?

• Advanced Colour Technology: GPS-TECnology™ precisely directs colour for intense, vibrant results with no cuticle damage 

• Clean, Gentle Formula: Over 92% naturally derived, sulphate-free, and vegan-friendly – perfect for the eco-conscious salon and clients with sensitive scalps

• Nourishing & Protective: Enriched with Shea Butter and Argan Oil, plus anti-fade technology with UV filters for long-lasting colour protection

• 100% Grey Coverage: Guarantees complete coverage of white and grey hair with true-to-tone warm, radiant results 

• Easy Application: Increased viscosity formula provides better adhesion for smooth, even application without dripping

• Sustainable Packaging: Tubes from 95% post-consumer recycled materials and fully-biodegradable cartons support eco-conscious salon practices

• Unlimited Customisation: Fully intermixable with the entire Infiniti range for bespoke warm and radiant colour creation

Safety Note: For professional use only. Always perform a patch test 48 hours before each colour service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended