FAQ Section

1. What is the ASP Infiniti Regular Series and what makes it the brand's most advanced colour?
The ASP Infiniti Regular Series is a professional permanent hair colour featuring next-generation GPS-TECnology™, which precisely directs colour to the optimum location in the hair cortex. The range offers 139 enhanced shades, including beautiful natural tones, vibrant reds, and bright blondes .

2. What is GPS-TECnology™ and how does it benefit my colour service?
GPS-TECnology™ is a breakthrough delivery system that precisely directs the colour molecule to the perfect position within the cortex. This advanced technology ensures even greater colour intensity, unbeatable coverage, unrivalled condition and shine, and longer-lasting results. It also causes no damage to the hair cuticle and features ultra-low ammonia content (from just 0.2% when mixed) to greatly reduce the risk of sensitivity for the client .

3. What are the key ingredients and how do they benefit my hair?
The formula features a pH-reducing emulsion crème base enriched with Shea Butter and Argan Oil, which add supreme shine for beautiful, healthier-looking hair. The formula also contains anti-fade technology with UV filters to help combat colour fade and protect against environmental damage .

4. Does the Infiniti Regular Series provide good grey coverage?
Yes, the Infiniti Regular Series is formulated to deliver 100% grey and white coverage whilst also protecting hair from UV damage and preventing premature colour fade .

5. Are Infiniti colours gentle on hair and scalp?
Yes, the Infiniti Regular Series is designed to be incredibly kind to hair. It features ultra-low ammonia content (as low as 0.2% once mixed with developer), a sulphate-free formula, and vegan-friendly ingredients. The efficient GPS-TECnology™ delivery system ensures no damage to the hair cuticle .

6. What harmful ingredients are NOT in this product?
ASP Infiniti colours are formulated without sulphates and contain over 92% naturally derived ingredients from sustainable and renewable sources. They are also vegan friendly and contain ultra-low ammonia levels for optimum scalp comfort .

7. Are ASP Infiniti Regular Series colours vegan and cruelty-free?
Yes, the Infiniti Regular Series is fully vegan-friendly, sulphate-free, and contains more than 92% naturally derived ingredients. The brand does not test on animals .

8. How many shades are available in the Regular Series?
The Infiniti collection offers a total of 139 shades across its entire range (Regular, High Lift, Gothic, and specialty lines), featuring enhanced natural tones, vibrant reds, and bright blondes with next-generation technology .

9. Does the Infiniti Regular Series come in sustainable packaging?
Yes, the Infiniti range is part of a responsible initiative with tubes made from 95% post-consumer recycled materials and cartons produced from fully-biodegradable cardboard .

10. What developer should I use with the Infiniti Regular Series?
ASP Infiniti colours should be mixed with ASP Crème Developer. The standard mixing ratio for permanent colour with grey coverage is typically 1:1.5. The developer is available in 10, 20, 30, and 40 Vol (3%, 6%, 9%, and 12%) concentrations, selected based on desired lift and coverage .

Product Specifications Table

Why Choose ASP Infiniti Regular Series?

• Breakthrough Colour Technology: Features GPS-TECnology™ for precise colour delivery, offering even greater colour intensity, unbeatable coverage, and longer-lasting results 

• Clean, Responsible Formula: Over 92% naturally derived, sulphate-free, and vegan-friendly – perfect for the eco-conscious salon and clients seeking cleaner beauty options 

• Ultra-Gentle: Ultra-low ammonia formula and pH-reducing emulsion cause no damage to the hair cuticle and greatly reduce the risk of sensitivity 

• Nourishing & Protective: Enriched with Shea Butter and Argan Oil, plus anti-fade technology with UV filters to combat colour fade and protect against environmental damage 

• 100% Grey Coverage: Guarantees complete coverage of white and grey hair with long-lasting, vibrant results 

• Sustainable Packaging: Tubes made from 95% post-consumer recycled materials and fully-biodegradable cartons support eco-conscious salon practices 

Safety Note: For professional use only. Always perform a patch test 48 hours before each colour service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children