Kitoko Botanical Colour Primer Shampoo is specially formulated to remove impurities whilst preparing the hair for receiving Botanical Colour. The alkaline formula gently opens the cuticle, enabling optimum colour penetration for deeper, richer and longer-lasting results.

FAQ Section

1. What is the Kitoko Botanical Colour Primer Shampoo and what does it do?
The Primer Shampoo is an alkaline, sulfate-free clarifying shampoo specifically designed to prepare hair for the Kitoko Botanical Colour plant-based colour system. It deeply cleanses the hair and scalp, removes impurities, and gently opens the cuticle to ensure optimal penetration of the natural, deposit-only hair colour .

2. Why is this shampoo necessary before using Botanical Colour?
To achieve the "most saturated, deep, and even color," the hair must be completely free of residue and the cuticle must be slightly open. This specialized primer shampoo achieves this without sulfates, ensuring the plant-based pigments (made from Henna, Indigo, Walnut, etc.) adhere properly for maximum durability .

3. What is the pH level of the Primer Shampoo?
The shampoo has a pH of 7.1 . This alkaline formulation is optimal for gently lifting the hair cuticle, allowing the natural Botanical Colour pigments to penetrate deeply into the hair shaft for lasting results (up to 20 washes) .

4. Is the formula free from sulfates and harsh chemicals?
Yes. The Primer Shampoo is specifically formulated to be free from Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate (SLES), and parabens . It provides a deep detox effect while remaining gentle on the hair and scalp.

5. How do I use the Primer Shampoo for best results?

1. Apply generously to wet hair and massage into a lather .

2. Rinse thoroughly with warm water.

3. For best results with the colour system, hair should be towel-dried and completely dry before applying the Botanical Colour (mix Botanical Colour powder with warm water) .

4. Do not apply conditioner after the primer shampoo, as this can close the cuticle and block colour absorption.

6. Is this product compatible with other colour lines?
This primer is specifically formulated as the essential first step for the ASP Kitoko Botanical Colour system (the plant-based, demi-permanent colour powders). While it is an excellent clarifying shampoo for any service, it is specifically designed to work with the unique chemistry of plant-based dyes .

7. Is the Primer Shampoo suitable for all hair types?
Yes. It is suitable for all hair types. It is especially vital for fragile, damaged, or sensitized hair because it allows you to achieve intense colour using the gentle, ammonia/peroxide-free Botanical Colour system without causing further damage .

8. What sizes are available and where is it made?
The ASP Kitoko Botanical Colour Primer Shampoo is available in professional salon sizes:

• 290 ml – Standard size 

• 1000 ml (1 Liter) – Professional salon / Economy size 

9. Does the Primer Shampoo need to be used with the Botanical Colour Kit?
Yes. To achieve the best results with the Kitoko Botanical Colour system (which includes shades like Nutmeg, Cranberry, Bitter Chocolate, and Crystal Clear), the use of the Primer Shampoo is strongly recommended by the manufacturer . It is often included in professional Intro Kits alongside the colour powders .

10. Is this product vegan and cruelty-free?
Yes. The ASP Kitoko Botanical Colour range, including the Primer Shampoo, is 100% vegan, gluten-free, and cruelty-free. The packaging is also recyclable .

Product Specifications Table

Why Choose ASP Kitoko Botanical Colour Primer Shampoo?

• Precision Prep: It creates the perfect "blank canvas" by balancing pH and removing the metallic salts and residue that can ruin plant-based colour results .

• Gentle Power: Provides the deep cleaning of a harsh detox shampoo without sulfates, respecting fragile hair .

• Professional System Integration: Engineered specifically to complement the natural, deposit-only Botanical Colour range to ensure the colour lasts the full 20 washes .

• Sustainable Choice: Supports a vegan, cruelty-free, and eco-conscious colour service .

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended