FAQ Section

1. What is the Kitoko Purifying Cleanser and what does it do?
It is a professional sulfate-free detoxifying shampoo that deeply cleanses the hair and scalp, removing impurities, styling product buildup, and environmental pollutants. Enriched with natural African plant extracts and advanced Electron Acceptor Technology, it restores balance while gently caring for the hair fiber without stripping natural oils .

2. Is this shampoo sulfate-free and paraben-free?
Yes. The Purifying Cleanser is completely formulated without sulfates, silicones, parabens, waxes, and mineral salts. This makes it exceptionally gentle on the scalp and safe for frequent use, even on color-treated hair .

3. What are the key ingredients and their benefits?

4. What is Electron Acceptor Technology?
This is an exclusive antioxidant system designed to repair daily damage caused by pollution, chemicals, climate, and damaging UV rays. It helps protect hair from breakage and restores elasticity, resilience, and suppleness. The antioxidants fight free radicals and help reduce static electricity in the hair .

5. Who is this product for?
The Purifying Cleanser is ideal for all hair types, particularly:

• Normal to oily hair needing deep cleansing

• Hair with product buildup from styling products

• Color-treated hair (the formula is color-safe) 

• Sensitive scalps (free from harsh chemicals) 

• Dry, damaged, or dull hair needing restoration 

6. Is this product safe for color-treated hair?
Yes. The formula is completely color-safe and contains a color retention complex with a pH of 4.0-5.0, which helps protect color-treated hair from fading and environmental damage .

7. What are the key benefits of this shampoo?

8. How do I use it for best results?
Apply to wet hair, massage gently into a rich lather, and rinse thoroughly. Repeat if necessary. For optimal results, follow with Kitoko Purifying & Control Balm or Kitoko Hydro Revive Balm .

9. What is the pH level of this shampoo?
The Purifying Cleanser has a pH of 4.0 to 5.0, which is slightly acidic and helps maintain the scalp's natural protective barrier while sealing the hair cuticle .

10. Is this product suitable for dandruff-prone scalps?
Yes. The Purify & Control range is specifically designed to target dandruff and scalp irritation. The formula contains ingredients with antibacterial and antifungal activity that help reduce dandruff, soothe inflammation, and prevent further scalp irritation .

11. Is this product vegan and cruelty-free?
Yes. Kitoko products are cruelty-free and not tested on animals. They are free from animal-derived ingredients and formulated with eco-friendly principles .

12. What sizes are available?
The Kitoko Purifying Cleanser is available in professional sizes:

• 250 ml – Standard retail size 

• 1000 ml (1 Liter) – Professional salon size 

13. Can I use this shampoo every day?
Yes, the gentle sulfate-free formula is suitable for frequent use and helps maintain hair health with regular application .

14. Where is this product manufactured?
Kitoko products are developed by Affinage Salon Professional, a premium British brand, and manufactured in Italy .

15. What are the complete ingredients?
For the complete ingredient list, please refer to the product packaging as formulations may vary by market. The formula contains Mahogany Wood Extract, Green Tea Extract, Fire Tulip Extract, Shea Butter, Vitamins A & E, NMF, and a proprietary blend of cleansing agents with Electron Acceptor Technology .

Product Specifications Table

Why Choose ASP Kitoko Purifying Cleanser?

• Professional-Grade Detox: Sulfate-free formula combined with Electron Acceptor Technology deeply cleanses while protecting hair from environmental damage and UV rays 

• Safe for Color & Keratin Treatments: pH-balanced formula (4.0-5.0) with color retention complex protects your clients' color investment while being gentle enough for keratin-treated hair 

• Natural Botanical Complex: Enriched with African plant extracts including Mahogany Wood, Green Tea, Fire Tulip, and Shea Butter for nourishment and protection 

• Scalp Health Focus: Antibacterial and antifungal properties help combat dandruff, soothe irritation, and rebalance the scalp 

• Clean, Responsible Formula: Free from sulfates, silicones, parabens, waxes, and mineral salts — vegan, cruelty-free, and eco-conscious 

• Versatile for All Hair Types: Works equally well for oily hair needing deep cleansing, dry hair needing restoration, and color-treated hair needing protection 

• Professional 1 Liter Size: Ideal for salon back-bar use or clients who want long-lasting value — the 1000 ml professional size provides excellent cost-per-use value

• Complete System: Part of the Kitoko Purify & Control range; for best results, use with the matching Purifying & Control Balm for complete scalp and hair care 

Safety Note: For external use only. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Keep out of reach of children. Professional use recommended