AMMONIA-FREE LIGHTENING CRÈME.

Platinum Ice is a high performance, ammonia-free crème lightener that provides up to 8 levels of lift. Platinum Ice is suitable for all lightening techniques, including on-scalp.

The gentle formulation with Rice & Wheat Proteins protects the hair & scalp, nourishing & replenishing moisture.

FAQ Section

1. What is Affinage Professional Platinum Ice?
Platinum Ice is a high performance, dust-free powder lightener that provides superior lifting power (up to 7-8 levels) with a rich, creamy consistency. It is specifically formulated with “anti-yellow” technology and built-in conditioners to maintain hair integrity while achieving platinum blonde, silver, and ultra-light results.

2. Does Platinum Ice include “anti-yellow” technology?
Yes. The powder lightener contains a unique blend of blue and violet pigments that work synergistically to neutralize unwanted warm tones (yellow, orange, and brassiness) during the lightening process. This ensures a cleaner, truer blonde result and reduces the need for heavy toning afterwards.

3. What is the maximum lift I can achieve?
Platinum Ice is engineered to provide professional levels of lift, typically up to 7-8 levels (e.g., from a level 3-4 dark brown to a level 9-10 pale blonde). The exact lift depends on the developer volume used, processing time, and the natural base level of the hair.

4. Is this lightener considered “dust-free”?
Yes. It is a “low-dust” or dust-free formula. Unlike traditional powder bleaches that create airborne particles, Platinum Ice mixes into a smooth, cream-like paste that stays on the brush, ensuring easier application and a more comfortable experience for both the stylist and the client.

5. Is the formula safe for color-treated hair?
Yes, it can be used on both natural and previously colored hair (though strand testing is essential when lightening artificial pigment). The built-in conditioning agents help protect the hair fiber during the swelling and lightening process, minimizing damage.

6. What developer should be used with Platinum Ice?
It is recommended to mix Platinum Ice with Affinage Professional Cream Peroxide Developers. The standard mixing ratio for off-the-scalp application is 1 part powder to 2 parts developer (1:2). The choice of volume (e.g., 10 Vol, 20 Vol, 30 Vol, or 40 Vol) will determine the speed and intensity of the lift.

7. Does the product have visible color indicators?
While the primary visual indicator is the cream turning from white to a pastel tone as the pigments activate, it is essential to rely on professional timing and regular visual checks of the hair, not just the color of the paste, to achieve the target level.

8. What are the main ingredients?
The formula contains potassium persulfate and ammonium persulfate (the primary lifting agents), ultra-marine and violet pigments (neutralizing tones), a blend of hydrating conditioners, magnesium oxide, sodium metasilicate, and silica to create the smooth paste consistency.

9. Is Platinum Ice suitable for on-scalp application?
While it can be used for "on-the-scalp" techniques such as full head bleach outs, extreme caution must be used. It is highly recommended to use lower volumes of developer (such as 20 Vol) and avoid contact with the client's scalp as irritation may occur. A strand test and patch test are always required.

10. How should I store this product?
Store the powder in a cool, dry place away from direct sunlight and moisture. Always ensure the lid is sealed tightly to prevent the powder from absorbing humidity, which could compromise the lightening activity. Once mixed with developer, the mixture must be used immediately.

Product Specifications Table

Why Choose Affinage Platinum Ice?

• Multi-Level Lightening: Provides powerful lift for dark bases while caring for the hair fiber.

• Anti-Brass Technology: Reduces orange and yellow tones in the lifting stage, saving toning time.

• Professional Cream Consistency: Dust-free mixing creates a smooth, non-drip paste for precise application.

Safety Note: For professional use only. Always wear gloves. Avoid contact with eyes and skin. Perform a patch test 48 hours prior to application. Do not use on damaged, fragile, or irritated scalps. Keep out of reach of children