For WHITE HAIR COVERAGE & TECHNICAL APPLICATIONS

Smooth creamy workable consistency. Perfect for full head application, up to 100% white hair coverage, root stretches, root taps.

FAQ Section

1. What is ASP Puretone Cream Activator and what does it do?
It is a professional cream developer (hydrogen peroxide-based) specifically formulated for the ASP Puretone ammonia-free color system. Its dual-action formula can be used for both permanent color and tone-on-tone glossing, depending on the application technique and mixing ratio .

2. What are the key benefits of using the Cream Activator?
The Cream Activator features a smooth, creamy, workable consistency perfect for full-head color applications, root stretches, root taps, and technical precision work. It provides up to 100% white hair coverage and is economical with a 1:2 mixing ratio .

3. What is the mixing ratio for this activator?
The standard mixing ratio is 1:2 (1 part Puretone color to 2 parts Cream Activator). Always use a non-metallic bowl and brush for mixing .

4. How do I use it for permanent color results?
For permanent color with up to 100% white hair coverage:

• Mix 1 part Puretone color with 2 parts Cream Activator

• Apply to dry, unwashed hair

• Process for 25 minutes

• Rinse thoroughly 

Note: If white hair exceeds 50%, add approximately ¼ of a natural tone (.0) to the formula .

5. How do I use it for tone-on-tone/glossing?
For tone-on-tone results with up to 50% white hair blending:

• Mix 1 part Puretone color with 2 parts Cream Activator

• Apply to clean, towel-dried hair

• Process for 25 minutes

• Rinse thoroughly 

6. Can this be used for a clear gloss treatment?
Yes. Mix the Puretone 000 Pure Gloss shade with Cream Activator at a 1:2 ratio to create a high-gloss, clear treatment that adds incredible shine without depositing color .

7. What is the difference between Cream Activator and Liquid Activator?

8. What is GPS-TECnology™?
GPS-TECnology™ is a dual-action formula that precisely directs color to the optimal location in the hair cortex. When tone-on-tone is desired, color is directed just inside the cortex; for permanent, long-lasting results, it penetrates deep within the hair shaft .

9. Are there any nourishing ingredients in this system?
The Puretone color line (which pairs with this activator) contains an ultra-shine formula with Shea Butter and Argan Oil. The system is more than 90% naturally derived, vegan, and ammonia-free .

10. What sizes are available and where is it made?
ASP Puretone Cream Activator is available in professional sizes:

• 250 ml – Standard size 

• 1000 ml (1 Liter) – Professional salon/economy size 

The product is manufactured in the United Kingdom .

11. Is this product free from harmful ingredients?
Yes, ASP Puretone products are formulated without silicones, sulfates, alcohol, parabens, wax, and mineral oil. They are also vegan and cruelty-free .

12. What are the complete ingredients?
According to official sources, the ingredients include:
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone .

Note: Product formulations may change. For the most current ingredient list, please refer to the product packaging.

Product Specifications Table

Why Choose ASP Puretone Cream Activator?

• Superior Gray Coverage: Provides up to 100% coverage on white hair, making it the ideal choice for clients with high gray percentages 

• Creamy, Workable Consistency: The smooth texture allows for precise application during full-head color, root retouches, and technical color services 

• Dual-Action Versatility: One activator for both permanent color and tone-on-tone glossing—simplifies salon inventory 

• GPS-TECnology™ Integration: Advanced technology ensures optimal color deposit and long-lasting results while protecting the hair cuticle 

• Clean, Gentle Formula: Vegan, cruelty-free, and free from silicones, sulfates, parabens, alcohol, and ammonia—ideal for sensitized hair and clients with sensitivities 

• Professional Grade: Trusted by salons and developed by Affinage Salon Professional, a leading UK professional hair care brand

• Economical for Salons: Available in both 250 ml and economical 1000 ml professional sizes for excellent value 

Safety Note: For professional use only. Always perform a patch test 48 hours before each color service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended