For GLOSSING & GLAZING

Gel-like, light workable consistency. Perfect for glossing, glazing and super quick application on all hair lengths. MUST be mixed using ASP applicator bottle.

FAQ Section

1. What is ASP Puretone Liquid Activator and what does it do?
It is a professional liquid developer (oxidizing agent) specifically formulated for the ASP Puretone ammonia-free color system. It is designed to be mixed with Puretone color to create either permanent color or tone-on-tone glossing results, depending on the application technique .

2. What is the texture and consistency?
The activator has a gel-like, light workable consistency that is specifically designed for quick application on all hair lengths. It works best when used with a bottle applicator for even distribution .

3. What is the mixing ratio for permanent color?
For permanent color results, mix Puretone color with Liquid Activator at a 1:2 ratio (1 part color to 2 parts activator). This mixture provides up to 70% white/gray hair blending .

4. What is the mixing ratio for tone-on-tone/glossing?
For tone-on-tone results (glossing, glazing), mix Puretone color with Liquid Activator at a 1:2 ratio. This provides up to 30% white/gray hair blending and is ideal for refreshing lengths or adding gloss .

5. How long does the mixture process?
For both permanent color and tone-on-tone applications, the recommended processing time is 25 minutes at room temperature .

6. What are the key benefits of this activator?

7. What developer strength is this activator?
The Puretone Liquid Activator is a low-volume developer designed specifically for the deposit-only Puretone color system. It provides no lift—it only activates the color for deposit. For maximum gray coverage (up to 100%), professionals recommend using the Puretone Cream Activator instead .

8. Does this activator contain harmful chemicals?
No. The ASP Puretone Liquid Activator is formulated without silicones, sulfates, alcohol, parabens, mineral oil, wax, and ammonia. It is 100% vegan and cruelty-free .

9. How do I use it for best results?

1. Mix Puretone color with Liquid Activator in a 1:2 ratio using the ASP applicator bottle 

2. Shake well to combine

3. For permanent color: Apply to dry hair 

4. For tone-on-tone/glossing: Apply to clean, towel-dried hair 

5. Process for 25 minutes

6. Rinse thoroughly and style as usual

10. Why do I need the ASP applicator bottle?
The Liquid Activator is specifically designed to be mixed and applied using the ASP Puretone Applicator Bottle (250 ml). The bottle features a precision nozzle that allows for quick, even application on all hair lengths, especially for glossing and toning services .

11. What is the difference between Liquid Activator and Cream Activator?

Choose Liquid Activator for speed and convenience; choose Cream Activator for maximum gray coverage .

12. Can this be used for a clear gloss treatment?
Yes. The Liquid Activator can be mixed with the Puretone 000 Pure Gloss shade at a 1:2 ratio to create a high-gloss, clear treatment that adds incredible shine without depositing color .

13. Is this activator safe for all hair types?
Yes, the gentle, clean formulation is suitable for all hair types, including sensitized and chemically treated hair. It is ammonia-free and deposit-only, causing zero damage to the hair structure .

14. What sizes are available?
ASP Puretone Liquid Activator is available in professional sizes:

• 250 ml – Standard size 

• 1000 ml (1 Liter) – Professional salon/economy size 

15. Where is this product manufactured?
ASP Puretone Liquid Activator is manufactured under the Affinage Salon Professional brand, with products developed and distributed from the United Kingdom .

Product Specifications Table

Why Choose ASP Puretone Liquid Activator?

• Dual-Action Versatility: One activator for both permanent color and tone-on-tone glossing—simplifies salon inventory 

• Clean & Gentle Formula: Vegan, cruelty-free, and free from sulfates, parabens, silicones, alcohol, and ammonia—ideal for sensitized hair and clients with sensitivities 

• Quick Application: Gel-like consistency enables fast, even application with a bottle applicator, saving time during services 

• GPS-TECnology™ Integration: Works with Puretone's advanced technology that precisely directs color for optimal deposit and long-lasting results 

• Professional Grade: Trusted by salons and developed by Affinage Salon Professional, a leading UK professional hair care brand

• Economical for Salons: Available in 1000 ml professional size for excellent value and back-bar use

• No Damage, No Lift: Deposit-only formula respects hair integrity while delivering brilliant, glossy color results 

Safety Note: For professional use only. Always perform a patch test 48 hours before each color service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended