FAQ Section

1. What is ASP Puretone and what makes it unique?
ASP Puretone is a professional dual-action hair colour system that offers permanent OR tone-on-tone results depending on how you apply it . With patented GPS-TECnology™, the colour precisely targets either deep within the hair shaft for permanent results or just inside the cortex for tone-on-tone results that gradually fade .

2. What shades and toners are available in the Puretone range?
Puretone offers 35 intermixable shades, including 10 dedicated toners plus the 000 Pure Gloss high-shine treatment . The 10-tube trial kit includes popular shades like 4.0, 4.65, 6.0, 6.124, 7.007, 7.4, 8.0, 9.00, plus the Ice Blonde Toner and 000 Pure Gloss .

3. What is 000 Pure Gloss and how is it used?
000 Pure Gloss is a colourless high-gloss treatment that can be used alone for incredible shine or mixed with any Puretone shade to dilute the colour for softer, pastel-like results . It can be applied to either dry or clean, towel-dried hair .

4. How do I apply Puretone for permanent colour results?
For permanent colour with long-lasting results:

• Apply to dry, unwashed hair

• Mix colour with Activator at 1:2 ratio 

• Process for 25 minutes (up to 30 minutes for resistant hair) 

• For up to 100% grey coverage, always use the Cream Activator 

5. How do I apply Puretone for tone-on-tone/glossing results?
For tone-on-tone (demi-permanent) results that gradually fade:

• Apply to clean, towel-dried hair

• Mix colour with Activator at 1:2 ratio 

• Process for up to 25 minutes

• Liquid Activator is ideal for glossing and glazing applications 

• Provides up to 50% grey coverage with Cream Activator, or up to 30% with Liquid Activator 

6. What are the toners specifically designed for?
The 10 Puretone toners are perfect for:

• Glossing and glazing over pre-lightened hair

• Tonal correction on blonde or highlighted hair

• Creating shimmering effects on natural blonde or pre-lightened hair 

• Can be used with either Cream or Liquid Activator 

7. What are the key ingredients and what is the formula free from?
Puretone contains:

• Shea Butter & Argan Oil – For ultra-shine and nourishment 

• Over 90% naturally derived ingredients 
  The formula is FREE from: ammonia, silicones, sulphates, alcohol, parabens, wax, and mineral oil . It is 100% vegan and cruelty-free .

8. What is GPS-TECnology™ and how does it work?
GPS-TECnology™ is a dual-action delivery system that guides the colour molecule precisely where it needs to go :

• For permanent results: Colour penetrates deep within the hair shaft

• For tone-on-tone results: Colour is directed just inside the cortex

• This technology also protects the cuticle during processing 

9. What activators can I use with Puretone?
Puretone can be used with two different activators :

10. What is the mixing ratio and processing time?

• Mixing ratio: 1:2 (1 part colour to 2 parts activator) for ALL applications 

• Processing time: Up to 25 minutes 

• For porous hair: Reduce processing time to 0-15 minutes 

• For resistant grey hair: Up to 30 minutes 

11. Does Puretone cover grey hair?
Yes, Puretone provides grey coverage :

• Up to 100% with Cream Activator on dry hair

• Up to 70% with Liquid Activator on dry hair

• Up to 50% with Cream Activator for tone-on-tone

• For hair with over 50% grey, add ¼ of the mix in one shade darker 

12. Is Puretone safe for all hair types?
Yes, Puretone is suitable for all hair types and is particularly beneficial for:

• Fragile or damaged hair – ammonia-free and deposit-only formula

• Sensitive scalps – free from common irritants

• Colour-treated hair – gentle formula that doesn't cause further damage

• Natural hair – non-lifting, deposits colour without lightening 

13. Where is ASP Puretone manufactured?
ASP Puretone is manufactured by Affinage Salon Professional, a premium British professional hair care brand established in 1996 . The products are manufactured in the United Kingdom.

14. What sizes are available?
Puretone shades come in 100ml tubes . Activators are available in 250ml and 1000ml (1 Litre) sizes . A 10-tube trial colour kit is also available, which includes an applicator bottle and both activators .

15. Is this product safe for use on pre-lightened hair?
Yes, the Puretone toners are specifically designed for use on pre-lightened or natural blonde hair . They provide stunning shimmering effects for glossing, glazing, and tonal correction without causing damage to already lightened hair.

Product Specifications Table

Why Choose ASP Puretone Shades & Toners?

• Dual-Action Versatility: One tube for both permanent AND tone-on-tone results – simply change your application technique, not your inventory 

• GPS-TECnology™: Advanced dual-action delivery system precisely directs colour to the optimal location, protecting the cuticle while delivering incredible results 

• Clean, Kind Formula: Over 90% naturally derived, ammonia-free, and free from harsh chemicals – ideal for sensitive scalps and fragile hair 

• Professional Shade Range: 35 intermixable shades plus 10 dedicated toners give you unlimited creative possibilities for every client need 

• Superior Shine: Enriched with Shea Butter and Argan Oil for ultra-glossy, healthy-looking results 

• 100% Grey Coverage: Achieve up to 100% white coverage with Cream Activator – perfect for grey blending and full coverage clients 

• Zero Damage Formula: Deposit-only, non-lifting formulation means zero damage to hair structure – perfect for previously coloured or compromised hair 

• Complete System Approach: Works seamlessly with Cream Activator (bowl application) or Liquid Activator (bottle application) for your preferred working style 

• Trusted British Brand: Manufactured by Affinage Salon Professional, a leading UK professional hair care brand with decades of industry expertise 

Safety Note: For professional use only. Always perform a patch test 48 hours before each colour service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended