Deeply Cleanses, Removes Impurities

Clarifying Shampoo removes impurities from hair without stripping out natural oils. Contains silk, wheat, and soy proteins. Use once a week to brighten hair. Use prior to chemical services to ensure better results.

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12 fl. oz. / 354 mL / pH Balanced
50.7 fl. oz. / 1500 mL / pH Balanced

KEY BOTANICAL INGREDIENTS: Hydrolyzed Silk, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Triticum Vulgare (Wheat) Starch. ALSO AVAILABLE IN BACK BAR

FAQ – Prorituals Clarifying Shampoo

Q1. What is Prorituals Clarifying Shampoo and what does it do?
A: Prorituals Clarifying Shampoo is a deep-cleansing shampoo designed to remove impurities, product buildup, oils, and mineral residue from the hair and scalp — while still helping retain the hair’s natural oils.

Q2. Which hair types and situations benefit most from this shampoo?
A: This shampoo works well for all hair types — especially for clients whose hair tends to accumulate product buildup, natural oils, or impurities (for example from hard water, styling products, or frequent chemical services). It’s particularly useful for hair that feels heavy, dull, or weighed-down.

Q3. What are the key ingredients and why are they beneficial?
A: The formula contains hydrolyzed silk, hydrolyzed wheat protein, hydrolyzed soy protein and wheat starch — proteins and natural agents that help cleanse while supporting hair strength and softness, rather than stripping hair completely.

Q4. How often should a stylist or client use this clarifying shampoo?
A: Use it periodically — for example: once a week for hair that regularly builds up oils or styling-product residue; or before a chemical service (color, bleach, relaxer, etc.) to ensure hair is clean and ready for processing.

Q5. Is it safe to use on color-treated or chemically processed hair?
A: Yes — the brand describes this shampoo as removing impurities while preserving natural oils, which makes it safer than harsh sulfate-stripping shampoos. Using it occasionally helps reset hair without completely stripping or damaging it.

Q6. Will it leave hair dry or brittle if used incorrectly?
A: Because it is a clarifying shampoo with stronger cleansing action, excessive or too frequent use may risk dryness — especially if hair is already dry, damaged, or color-treated. For best results, follow with a moisturizing conditioner or treatment and avoid using it more often than recommended. (General clarifying-shampoo best-practice — designed to reset hair, not for daily use.)

Q7. What sizes does it come in and is it salon-grade?
A: Prorituals Clarifying Shampoo is available in 12 fl oz (≈ 354 mL) retail size and larger back-bar / salon sizes (e.g. 32 fl oz) — giving flexibility for both retail clients and salon use.

Q8. When should a stylist choose Clarifying Shampoo over a regular shampoo or cleansing conditioner?
A: Choose this clarifying shampoo when the goal is to deeply reset the hair and scalp:

• To remove build-up from styling products, oils, hard water, or mineral residue

• To prepare hair for chemical or color services (ensuring clean, residue-free hair)

• To refresh limp, dull, or weighed-down hair before a deep treatment or moisturizing regimen

• To periodically detox scalp/hair for clients who use many products or live in areas with hard water