Straight N’ Curl Serum (SCS) variable action formula gives you the option to create smooth straight hair or hair with curl and movement. On all hair types, SCS gives you control & shine. It seals & strengthens the outer layer of the hair shaft (cuticle) reducing frizz and providing ultimate protection against the elements.

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FAQ 

Q1. What is Straight N' Curl Serum and what does it do?
A: Straight N' Curl Serum (SCS) is a dual-action styling serum that lets clients choose between smooth, straight hair or defined curls/waves — giving flexibility in styling depending on the look the client wants. 

Q2. Which hair types or hair needs is it best for?
A: SCS works on all hair types — from straight to curly. It’s particularly helpful for clients who want versatility (switch between straight or curly), need frizz control, shine, or extra protection from heat and environmental stress. 

Q3. What are the main benefits of using this serum?

• Smooths and straightens hair when blow-drying or flat-ironing. 

• Enhances curls/waves with movement and definition if used on towel-dried hair with scrunching or diffusing. 

• Adds shine and a healthy-looking finish. 

• Helps seal the hair cuticle, reducing frizz and protecting hair from humidity, heat, and environmental damage. 

• Paraben-free formula — appealing for clients looking for gentler styling products. 

Q4. How should a stylist or client apply the serum for best results?
A:

• For straight hair: work small amounts onto sections of damp hair, then blow-dry (or use flat-iron). 

• For curls / waves / textured styles: apply to towel-dried hair, then gently scrunch or diffuse to coax curl/movement. 

• For frizz control or added shine: small amount can also be applied to dry hair ends to tame fly-aways or finish a style. 

Q5. What kind of results can clients expect?
A: Depending on how it's used, clients can expect smooth, straight hair with shine and frizz control — or defined, soft curls/waves with movement and moisture. Hair tends to feel protected, manageable, and look polished regardless of the chosen style.

Q6. Why should a salon or stylist include Straight N' Curl Serum in their retail or service offering?
A: Because it offers high versatility — one product covers multiple styling needs (straightening, curling, frizz control, shine, protection). This makes it an efficient, attractive add-on or retail item for clients who like to change their look frequently or want low-maintenance but flexible styling.