Dennis Bernard BSS Blonde N' Silver Shampoo
Blonde N’ Silver Shampoo is a revitalizing cleansing shampoo with blue/violet pigments that instantly cancels out yellow & brassy tones in Blonde, Gray, Silver N’ Platinum hair. BSS brightens, illuminates and adds luminous, glossy shine on both natural and chemically processed hair. This extra gentle cleansing shampoo neutralizes and corrects dried out hair, while providing amazing color and heat protection. BSS is sulfate & paraben free and made with natural and plant derived ingredients.
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Benefits:
Revitalizes Blonde, Gray, Silver N’ Platinum
Gentle Cleansing
No Stripping Of Color
Moisturizes & Protects Hair
Luminous Shine
Sulfate & Paraben Free
FAQ
Q1. What is BSS Blonde N’ Silver Shampoo and what does it do?
A: BSS is a toning/clarifying shampoo formulated for blonde, silver, platinum or gray hair — it uses blue/violet pigments to neutralize unwanted yellow or brassy tones, restoring a cooler, more natural hue.
Q2. Who should use this shampoo?
A: It’s ideal for clients with bleached blonde, highlighted, silver, gray or platinum hair — whether natural or color-treated — who want to maintain a cool tone and prevent brassiness over time.
Q3. What are its main benefits compared to regular shampoo?
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Neutralizes brassy / yellow tones via pigment-based toning, keeping blonde or silver hair looking fresh and cool.
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Cleanses gently without stripping color or moisture — safe for chemically treated hair.
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Adds shine and luminous gloss, improving overall hair appearance.
Q4. How should a stylist or client use it for best results?
A: Use it in place of a regular shampoo when hair starts showing brassiness — typically once a week or as needed. Apply on wet hair, lather, leave for 1–3 minutes (or per brand instructions) to allow pigments to deposit, then rinse thoroughly.
Q5. What results can clients expect after using BSS Shampoo?
A: Clients should see cooler, brighter blonde or silver tones, reduced brassiness or yellowing, enhanced shine, and a refreshed, vibrant color look — while keeping hair soft and hydrated.
Q6. Why should salons/stylists include this shampoo in their offerings?
A: Because it fulfils a common need: maintaining color and tone between salon visits. It helps clients with blonde/silver hair preserve the desired cool tone, fight brassiness, and keep hair looking healthy — improving customer satisfaction and retention.

