• strong hold that helps create structured looks that remain in place
• creates touchable texture and builds body
• flexible, re-workable hold that can be re-styled with ease
• suitable for all hair types; especially thick, coarse hair
• fragrance notes - powdery, lavender, aromatic, woody

cassius styling clay provides raw texture and a strong, malleable hold. working best on thick, coarse hair types, this styling clay adds volume with a matte finish. the use of kaolin offers ultimate style support, while beeswax creates flexibility so styles can be easily re-worked. cassius styling clay is part of the style family; offering styling and finishing options to for all hair types.

1. What is the EVO Cassius Styling Clay?
Cassius Styling Clay is a strong-hold, texturizing styling product designed to create structured, defined looks with a matte finish . It provides raw texture and a strong, malleable hold, allowing you to build body and achieve bold, natural-looking styles that remain flexible and reworkable throughout the day .

2. What are the key features and benefits?

• Strong, Malleable Hold: Creates structured looks that remain firmly in place, yet offers flexible hold that can be restyled with ease .

• Matte Finish: Provides a natural, super-matte finish without any greasy residue or stiffness .

• Adds Texture & Volume: Formulated with kaolin and diatomaceous earth to give hair a gritty, textured feel and build body .

• Re-workable Formula: Hair can be restyled throughout the day without needing to add more product or water .

• Washes Out Easily: Despite its strong hold, the water-soluble formula washes out with minimal effort .

• Clean Formula: Made without sulfates, parabens, or gluten; cruelty-free .

3. What are the key ingredients in this formula?
The Cassius Styling Clay is formulated with a blend of natural clays and waxes:

For the complete and most accurate ingredient list, please refer to the product packaging .

4. How do I use the EVO Cassius Styling Clay?
For best results, follow these simple steps :

5. Is this product suitable for all hair types?
Yes, Cassius Styling Clay is suitable for all hair types, but it is especially recommended for thick, coarse hair that needs extra control . It works well on:

• Thick, coarse hair: Provides excellent control and definition 

• Straight hair: Adds texture and volume 

• Wavy hair: Enhances natural texture 

• Long fine hair: Can be used effectively with careful application 

• Normal hair: Provides perfect balance of texture and hold 

6. Will this clay leave my hair feeling greasy or stiff?
No. Cassius is specifically formulated to provide strong hold without the stiff, unnatural feel of traditional products. Users consistently report it:

• "Doesn't leave your hair greasy, sticky or feeling horrible halfway through the work day" 

• "Leaves a natural look, without any greasy residue or stiffness" 

• "Perfect for that slightly messy, effortless style" 

Note on Application: Some users note that applying too much product can weigh hair down or create a heavy appearance, so start with a small amount and build up as needed .

7. What does it smell like?
The clay features a subtle, pleasant fragrance described as:

• Natural clay aroma 

• Powdery, woody scent that is pleasant but not overpowering 

• Some users detect a paint-thinner-like scent upon application that fades quickly 

The scent contains fragrance components including Linalool, Coumarin, Alpha-Isomethyl Ionone, Limonene, and Cinnamal .

8. What are the product specifications and standards?

• Sizes: Available in 15g, 90g, and 3.1oz (90g) sizes 

• Hold Factor: Strong (4-5/5) 

• Shine Factor: Matte / Super-Matte (1/5) 

• Formula: Cruelty-free (PETA-certified); note: contains beeswax, so not vegan 

• Clean Ingredients: Sulfate-free, paraben-free, and gluten-free 

• Made in: Australia

9. What do other customers say about this product?
Based on verified customer reviews across multiple platforms:

Selected User Reviews:

• "I NEVER leave reviews, but I felt I needed to let people with thick hair know, that this is one of the BEST products I have ever had the pleasure to use" – 5/5 stars 

• "Unbelievable hold, excellent consistency and washable while also giving a very slight sheen to hair. Holds all day long" – 5/5 stars 

• "Personal favorite when looking at a clay with DE in it for that gritty feel" – Reddit user recommendation 

Note on Formula Consistency: A small number of long-time users have noted that the formula may have changed over time, with some reporting that newer batches can break into small balls during application. However, most recent reviews continue to praise the product's performance .

10. How does Cassius compare to Box O' Bollox?
Based on user feedback:

• Cassius: Better for thick mid/long hair; less rigid; can work fingers through throughout the day 

• Box O' Bollox: More rigid hold; better for structured looks requiring maximum hold

11. Is this product suitable for humid weather?
The product performs well in most conditions, though some users note it may require occasional touch-ups in very humid environments . The beeswax base can soften in hot summer temperatures, potentially reducing hold strength .

12. How should I store this product?
To maintain product integrity:

• Store in a cool, dry place away from direct sunlight

• Keep the container tightly closed when not in use

• Keep out of reach of children

• Avoid contact with eyes. If contact occurs, rinse thoroughly with water