FAQ 

Q: What kind of results does the “Matt” line produce?
A: A more neutral or muted color tone — soft blondes or light shades with a matte/less shiny finish, rather than overly glossy or warm. Expect smooth-looking hair with a natural-toned color.

Q: Which clients / hair types is it best suited for?

• Clients who want a subtle, natural or muted hair color effect rather than bright, warm, glossy tones.

• People looking for permanent color with grey coverage, but with a neutral/matte result. 

• Clients whose hair needs protection, strength, and moisture retention during coloring — especially those with previously treated, fragile, or fine hair — thanks to the Juvexin + ceramides formula. 

• A wide range of hair textures: straight, wavy, curly or coily — since the product is formulated for “all hair types”.

Q: What are the main benefits compared with a standard permanent dye?

• Color + hair care in one step: The Juvexin-infused and ceramide-enriched formula helps nourish and strengthen hair fibers while coloring, reducing the typical damage or dryness from permanent dyes. 

• Neutral/matte tone finish: Offers a more modern, subdued, natural-looking result rather than overly warm or glossy tones — desirable for clients seeking a soft, refined look. 

• Good grey coverage and long-lasting pigment, combined with moisture retention and improved hair integrity post-color. 

Q: How is it used (mixing / processing)?
A: Mix the cream color with developer at a 1 : 1.5 ratio (color : developer). Processing time is typically 30 minutes for optimal results.

Q: What after-care is recommended to maintain color and hair health?
A: Use sulfate-free, color-safe shampoos and conditioners. Because the color is enriched with Juvexin and ceramides, maintaining good hydration and gentle care will help preserve hair integrity, moisture balance, shine, and ensure longer-lasting color results.

Q: Why should salons or stylists carry this “Matt” shade line?
A: Because neutral/matte shades are often in demand — they offer a more natural, refined look many clients seek, and the combination of permanent color + hair care benefits (moisture, strength, less damage) makes it a versatile, salon-grade option that balances aesthetics and hair health. Also broadens your color offering and appeals to clients wanting an understated, modern result.