All the benefits of pomade (sleek, never sticky or stiff, moldable) and a paste (structure control and ease of style) made into one product! This product will help sculpt your thin hair into a style with body and control. This lightweight product gives you the pliability to adjust your style with high shine and definition. Armed with 27 botanical ingredients and UV protection, your hair will look natural and feel healthy throughout the day or night.

Shop Healium Hair Collection

FAQ

Q: What does Framing Paste do?
A: It helps you sculpt and shape hair — providing structure, definition, shine, volume, and control while keeping hair soft, flexible, and natural-looking.

Q: What hair types or styling goals is it best suited for?
A: It’s especially good for fine or thin hair, or hair that needs lift, volume, and texture without being weighed down. Great for styles needing definition, body, separation, or a polished finish.

Q: What are the main benefits compared with a typical styling gel or heavy pomade?

• Combines shine + control + flexibility — unlike heavy pomades that weigh hair down or gels that can stiffen. 

• Offers moldable, reworkable hold — you can reshape or adjust your style throughout the day.

• Lightweight and workable — doesn’t feel greasy or sticky, and doesn’t produce heavy buildup. 

• Adds volume, body, shine, and polish — ideal for fine hair or clients wanting a natural but styled finish. 

Q: How should Stylists or Clients use Framing Paste for best results?
A: Use a small amount on dry or slightly damp hair. Rub between your palms, then apply where needed — working through lengths or roots depending on the desired effect. Shape, sculpt, or smooth hair with fingers, comb, or brush. Style — it’s especially effective for defined styles, texture, polish, or volume.

Q: What kind of results can clients expect?
A: Hair with more volume, texture, definition, and shine — styles that stay soft and natural rather than stiff or heavy. Great for controlled, polished looks, layered cuts, fine/thin hair needing lift, or everyday styling with flexibility.

Q: Why should Salons or Stylists offer Framing Paste?
A: Because it solves common styling requests: clients wanting volume, lift, definition, and a polished look — especially for fine or thin hair. Its versatile, lightweight, moldable formula makes it a great “go-to” styling product for many hair types, boosting styling results and retail potential.