If you have a fine to medium hair type this is the perfect shampoo for you. For those who have chemically-treated hair, the restorative proteins and moisture in this shampoo will help create the ideal environment to encourage hair growth.

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Ingredients: Water, Sodium Lauroyl Sarcosinate, Sodium Methyl Cocoyl Taurate, Cocamide Propylamino Betaine, Aloe Vera Juice, Cocamidopropylamine Oxide, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Sodium Cocoyl Glutamate, Disodium Cocoyl Glutamate, Hydrolyzed Wheat Protein, Hydrolyzed Soya Protein, Hydrolyzed Keratin Protein, PEG-75 Lanolin, PEG-75 Shea Butter Glycerides, Dimethicone PEG-8 Meadowfoamate, PEG-9 Dimethicone/PEG-9 Olive Phosphate, Marigold Extract, Kelp Extract, Echinacea Extract, Marshmallow Extract, Vitamin A, E, F, Biotin, p-Amino benzoic Acid, Pantothenate, Inositol, Horse chestnut Extract, Glycol Stearate, Guar/Hydroxypropyl Trimethyl/Ammonium Chloride, Polyquaternium-10, Fragrance, Methylisothiazolinone, Phenethyl alcohol, PPG-2 Methyl Ether, Allantoin, Citric Acid, Glutamic Acid, Ascorbic Acid, Arginine, Glycine, Methionine, Lysine, Sunflower Oil, Linseed Oil, Octyl Methoxy Cinnamate, Wheat Germ Oil, Vitamin E Acetate, Pomegranate Oil, Tetra Sodium EDTA

FAQ 

Q: What hair concerns or situations is Positive Reaction Shampoo good for?
A: It’s ideal for fine-to-medium hair, chemically- or color-treated hair, and hair needing protein, moisture, or scalp support — especially when hair feels dry, weak, or damaged. 

Q: What benefits does it provide compared to a standard everyday shampoo?

• Deeply cleanses while providing hydration and protein, helping strengthen hair strands rather than stripping them. 

• Helps maintain hair softness, manageability, and scalp health — supporting optimal growth environment. 

• Safe for color-treated or chemically-treated hair — no sulfates, sodium chloride, or parabens to damage or fade treatment. 

• Leaves hair “light” and not weighed down, which is especially useful for fine or thin hair. 

Q: How should it be used for best results?
A: Wet hair thoroughly, apply a small amount of shampoo to scalp and lengths, lather, then rinse. If needed, repeat. For maximum benefit, follow with a compatible conditioner or treatment from the brand. 

Q: Is this shampoo suitable for frequent use?
A: Yes. Because it’s formulated to be gentle (sulfate- and paraben-free), it’s suitable for regular cleansing without excessively stripping hair or scalp. 

Q: What kind of results can clients expect with regular use?
A: With consistent use, hair should feel stronger, cleaner, more hydrated, and more manageable; scalp remains healthy; hair has better look and feel, even on fine or treated hair. 

Q: Why should salons or stylists consider offering Positive Reaction Shampoo?
A: It addresses common hair issues — dryness, damage, weakened fibers, thin/fine hair — with a gentle but protein-rich formula. As a professional-grade shampoo, it’s a strong retail choice for clients wanting healthy hair care that supports growth and maintains treatments.