Formulated with a perfect ph of 8.5. A must before every keratin treatment. A great once weekly, at-home shampoo that gently removes product buildup, trace minerals and medications.

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FAQ 

Q: What is this shampoo used for?
A: This is a clarifying shampoo designed to perform a deep cleanse — it removes product buildup, excess oil, mineral deposits, chlorine, hard-water residue, and other impurities that daily shampoo may leave behind. It’s also recommended as a pre-treatment cleanser before a keratin smoothing service.

Q: When should a stylist use it or recommend it to clients?
A: Use it once a week (or prior to a keratin treatment or intensive smoothing service). It’s ideal when hair feels heavy, dull, sticky from product buildup, or after frequent styling / chemical treatments — essentially any time hair needs a “reset.” 

Q: What hair types or conditions benefit most from using it?
A: All hair types can benefit — especially hair that’s exposed to frequent styling, heavy products, hard water, chlorine, or buildup. It’s particularly useful for clients preparing for smoothing/keratin services (any texture) or those who find shampoos don’t fully cleanse. 

Q: What results can stylists or clients expect after using it?
A: Expect hair and scalp to feel thoroughly clean, refreshed, and lighter. Strands will be free of residue, more receptive to treatments or conditioning care. As a result, subsequent treatments (like keratin smoothing, moisture masks, color services) will perform better and last longer. 

Q: How does this shampoo support keratin or smoothing services?
A: Because it removes buildup, oils, and mineral traces — and slightly raises cuticle readiness — it ensures that any treatment applied afterwards (keratin, smoothing, color) adheres more evenly and lasts longer. For this reason, it’s marketed by the brand as a “must before every keratin treatment.” 

Q: Are there any precautions or recommended usage frequency?
A: Yes — because it is a clarifying/deep-cleansing formula, it should not be used daily. Over-use may strip natural oils or make hair feel dry. It’s best used once a week or only as needed (e.g. before smoothing, after heavy product use, or after swimming / hard-water exposure). After using, follow with a moisturizing conditioner or treatment to restore hydration.