Before color services or bleaching apply to scalp and hair and dry. Proceed with service as usual.
Before a reconstructive treatment apply to lengths before applying treatment.
Before styling apply to damp hair and distribute evenly with a comb. Proceed with styling.
FAQs
1. What is “1 UP” and who should stylists use it for?
“1 UP” is a multi-benefit salon performance enhancer from Megix|10. It’s designed for use before colour, lightening, or styling. The formula is enriched with Keraveg-18, niacin vitamins and polyamine sugars, and is positioned to: increase grey-hair coverage (especially resistant hair), equalise pH and porosity for even colour deposit, protect hair during lightening or bleaching, offer thermal protection during styling, and shield against humidity and environmental damage.
2. What key benefits should stylists highlight to salon clients?
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Helps achieve more uniform colour results by balancing porosity and pH in the hair fibre.
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Increases coverage of grey or resistant hair—so great for clients who struggle with grey blending.
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Offers added protection: during chemical services (lightening, bleaching), and during heat-styling with thermal safeguards and anti-humidity benefits.
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Acts as an “anti-age” booster for hair and scalp, supporting regeneration and overall hair health.
3. How should stylists apply it in the salon (and what take-home advice for clients)?
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For a chemical service: Apply to dry hair/scalp before you begin colour or lightening. This prepares the hair fibre and scalp for better performance.
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For styling/thermal protection: On damp hair, distribute evenly with a comb before blow-dry or hot-tool use. The product supports thermal and humidity protection as part of finishing or styling rituals.
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Take-home clients: Recommend using “1 UP” before at-home colouring or catching roots, or before styling sessions where heat and humidity are relevant—this upgrades their routine and helps extend salon-colour effects.
4. Will it weigh hair down or alter texture?
No — “1 UP” is a lightweight enhancer rather than a heavy mask or coating structure. Its function is prepping and protecting, not creating heavy finish. That said, stylist discretion is always advised on clients with extremely fine or low-density hair (because any additional product layer should be monitored to avoid flattening).
5. What makes this product stand out compared with generic salon “boosters”, “primers” or “protectors”?
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It’s multi-functional: colour-service prep + lightening protection + styling/thermal guard + humidity/anti-age support — all in one formula.
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Specifically mentions advanced benefits for porosity equalisation and resistant grey coverage — emphasising performance and precision for professionals.
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Positioned within the Megix|10 system which emphasises efficiency, high performance and salon professional usage (e.g., “10 minutes for high-performance colour” ethos).
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A compelling upsell item for salons: Not just a styling add-on, but a product that supports the entire service chain (colour + lightening + styling), making it an attractive retail and back-bar solution.

