Keraveg-18 with soy protein, arginine, serina and treonine, hydrates hair and provides long lasting color and luster.

FAQs

1. What is “Pure Shades” and who should use it?
Pure Shades is a high-performance direct-color pigment line from Megix | 10 offering a wide spectrum of vibrant and natural tones — designed for salon stylists to deliver fashion shades, toning services, creative colour effects or refreshes of permanent colour. 

2. What are the key benefits stylists should highlight for their clients?

• Exceptional vibrancy and reflections thanks to the “Spectrum Technology” micro-pigment system.

• Zero ammonia, PPD and resorcinol in the formula, making it gentler while still delivering strong colour. 

• Fast, efficient processing (the system claims about 10 minutes for many services) boosting salon efficiency.

• Wide array of shades (brights, pastels, fashion tones, cool/blonde tones, naturals) offering high creative versatility.

3. How should stylists apply this line in a service or take-home setting?

• Assess the client’s base colour, previous services, porosity and desired result.

• Choose the correct Pure Shades pigment and mix according to brand instructions (the direct colour system may have a specific ratio, processing time).

• Apply evenly to damp hair if it's a toning or fashion service; follow processing time as per brand documentation.

• Rinse, condition or neutralize as needed; recommend appropriate post-care to maintain the tone.

• For take-home: explain to clients how to refresh their colour using the Pure Shades line and suggest complementary care to preserve vibrancy.

4. Are there any special considerations for certain hair types or previous processing?

• Because Pure Shades are direct pigments (and fashion tone focused), underlying hair colour, lifting history, prior chemical services and porosity will affect final result; a strand test may be wise.

• For very porous or heavily processed hair, recommend a post-colour treatment or bond-care protocol to maintain integrity, as bold pigments can accentuate texture or damage.

• Some clients may want softer tones — advise mixing with the brand’s “Clear” variant or diluting accordingly for pastel effects.

5. What makes this product stand out compared to generic fashion pigment or direct-colour lines?

• Compared to basic fashion or semi-permanent colour lines, Pure Shades is positioned as salon-professional, high-pigment, time-efficient (10-minute claim) and colour-rich.

• The “Zero Impact Colour” claim (ammonia/PPD/resorcinol free) gives a premium message of gentler chemistry with strong performance.

• The breadth of tone families (from naturals to brights and pastels) gives salons latitude to upsell creative services rather than only standard shades.