INSTANTLY DELIVERS ALL-OVER VOLUME AND TEXTURE

Ego Boost Texture Powder instantly delivers all-over volume and texture to all hair types and lengths. Our unique delivery system evenly disperses a light veil of product onto the root, providing a maximum boosting lift, separation, and mattifying effect. Tapioca Starch naturally absorbs oil from hair, distributing easily without leaving a white cast or visible residue. Build body with ease with just a few pumps at the root of the hair, massage to activate, and style as desired.

Shop Prorituals Hair Collection

Key Benefits:

• Non-Aerosol
• Weightless formula won’t weigh hair down
• Tapioca Starch absorbs excess oil
• Dry-matte texture
• A unique delivery system for targeted application
• Provides instant body and texture
• Ideal for all hair types and lengths but adds an extra boost to thin or flat hair
• Vegan, Cruelty Free, Gluten Free, Paraben Free, Phthalates Free Sulfate Free, DEA Free

Ingredients:

Tapioca Starch, Magnesium Stearate, Silica, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Fragrance.

FAQs

1. What hair types and styling needs is this product best for?
This texture powder is suitable for all hair types and lengths, and is especially effective for clients who want instant volume, lift at the roots, separation, or more texture—perfect for flat or fine hair.
It’s also ideal for stylists who need a finishing tool or category add-on for texturising services.

2. What key benefits should stylists highlight to clients?

• Instantly delivers all-over volume & texture, thanks to its unique delivery system that blankets the root area.

• Formulated with tapioca starch (and other mattifying agents) to absorb excess oil and create lift and separation with minimal visible residue. 

• Non-aerosol / lightweight and designed not to weigh hair down or leave heavy coating—good for movement and finish. 

3. How should stylists apply it (in the salon) or what take-home advice should clients follow?

• On dry hair, lift sections near the root and apply a small amount (typically 1-2 pumps or light dusting) of the powder at the root area. Then massage in with fingers to activate the texture and separation.

• For take-home clients: advise them to use the powder mainly on the root or mid-length area when they notice limpness or lack of body; apply sparingly to avoid build-up; and brush/combine with fingers for a natural finish.

• Because this is a finishing/texturising tool, instruct clients that it’s best over styled or blow-dried hair (rather than soaking wet) to maintain movement and volume.

4. Will it weigh hair down or leave residue or negatively affect texture or styling?
No — it’s formulated to maintain hair movement, avoid heavy build-up, and deliver texture without stiffness. The tapioca starch helps absorb oils rather than add heavy film. 
However, stylists should still counsel: on very fine hair or very slickened hair, using too much could flatten the look—so correct dosage and technique matter.

5. What makes this product stand out compared with generic texturising powders?

• Professional salon-grade brand (Prorituals) which appeals to stylists and upscale salon audiences.

• Marketing emphasises “instant volume & texture” + “mattifying effect” + oil absorption, which gives it functional value beyond just styling. 

• Non-aerosol alternative (depending on version) or unique delivery/pump system gives a premium edge in the finishing category.

• Good upsell opportunity: stylists can include this in finishing routines, retail it for clients needing extra lift or finishing tools, and position it as “volume & texture pro tool”.