Hair Color Cream is enriched with precious essential oils and Mediterranean Wild Herb extracts. Incredible grey coverage, vibrant color and luminous shine! Available in 80+ colors. KEY BENEFITS: Rich, luminous, long-lasting color, intermixable shades, unique formulation that allows for semi, demi, & permanent in one tube. ChromaPrism™ Technology helps ensure deeper, longer-lasting color results, low ammonia with coverage and tonal series 1.0%–1.8% (High Lift/Super Lift have slightly higher alkali). Low to zero odor, balanced protein & moisture base that is ideal for all hair types.

Shop Prorituals Hair Collection

ProRituals Hair Color Cream contains a double pigment system. This will give the colorist the maximum amount of available dye at every level in every tone without losing calibration.

• Mix 1:1 with ProRituals 5 Volume Developer and apply
• Should be used to color tone-on-tone or lighten up to 1 level
• To darken lighter hair - mix with ProRituals 10 Volume Developer
• Process 30-35 minutes at room temperature. 
• For maximum color  pre-lighten hair first to pale yellow (level 10-12) then pre-tone using 10FG + 5 Volume Developer, process util unwanted yellow tones are removed.

CHROMAPRISM™ TECHNOLOGY

ChromaPrism™ Technology promotes unsurpassed grey and white coverage with an increased dye load and smaller penetrating dye pigments. This helps color penetrate into hair fibers much more deeply. Once the smaller dyes penetrate the hair, they develop into larger color pigments which hold in hair to assure optimum, long-lasting white coverage.

The technical aspects of Chromaprism™ Technology provide balanced nourishment to the hair, restoring its main components: water, proteins, and fatty acids. The three main principles of ChromaPrism™ Technology are as follows:

INTENSE REPAIR

Maximum protection to promote improved hair and scalp condition.

DEEP, LASTING MOISTURE

Deep penetration through the hair’s cuticle into the cortex combined with the ability of these molecules to bind to water, provides deep, long-lasting moisture. This technology protects the hair against humidity making it easier to style. The result is strong, shiny hair that is easy to manage.

BALANCED FORMULA

The interaction between moisturizing Oligopeptides and high-quality pigments result in brilliantly rich, long-lasting colors with an optimum degree of coverage (100% of white hair). The precise balance of this formulation helps ensure stabilized color, prevents fading, and keeps color vibrant for much longer than average hair color. Our base of Keratin, Wheat, and Soy is enriched with revolutionary raw materials that absorb and destroy the ammonia smell.

FAQ – Prorituals Hair Color

Q1. What is Prorituals Hair Color and what does it do?
A: Prorituals Hair Color is a professional-grade hair dye system offered by the brand, designed to deliver rich, long-lasting, salon-quality color and full gray coverage. Its formula uses the brand’s proprietary ChromaPrism™ Technology, which helps color penetrate deeply and stay vibrant while conditioning the hair.

Q2. What makes Prorituals Hair Color stand out (vs. standard hair dyes)?
A: Several points:

• Deeper, longer-lasting color: ChromaPrism™ uses a double-pigment system — smaller dye pigments penetrate deeply into the hair shaft, then develop into larger color molecules, resulting in durable color and thorough white/grey hair coverage. 

• Balanced conditioning base: The formulation combines moisturizing oligopetides, proteins (keratin, wheat, soy) and a moisture system to hydrate the hair, helping maintain hair integrity, shine, and manageability.

• Versatility: The line offers 80+ shades, from deepest brunettes to ultra-light blondes, and supports permanent, semi-/demi-permanent color (depending on formulation), tonal adjustments, low-lighting, tint-backs, etc.

• Salon-ready result: True neutral-to-warm balances and a formula designed to minimize harsh odor and damage make it ideal for professional salon use.

Q3. What hair types or needs is this color system suited for?
A: Prorituals Hair Color is formulated for all hair types — straight, wavy, curly — and is especially ideal for clients who:

• Need full gray/white coverage

• Want vivid, long-lasting color that resists fading

• Expect softness, shine, and manageability after coloring

• Pursue dimensional color work (highlights, lowlights, color corrections, tint-backs)

• Prefer professional-grade color care with conditioning benefits

Q4. How should a stylist use Prorituals Hair Color for best results?
A: Standard usage guidelines:

• Mix the Prorituals color cream with the appropriate developer strength (per service requirements). [Since developers are part of the Prorituals system, correct ratio is recommended for optimal penetration and lift.]

• Apply evenly using a brush/combing technique to ensure full saturation, from root to ends, on dry or damp hair depending on the desired result.

• Process per recommended time (per hair condition, level, and desired lift). Because of ChromaPrism™, even whites/greys receive strong pigment penetration for full coverage.

• After processing, rinse thoroughly and apply matching conditioner or treatment from the Prorituals line to restore moisture and seal color.

Q5. Is Prorituals Hair Color suitable for clients with white or grey hair?
A: Yes — one of the core strengths of Prorituals Hair Color is its ability to deliver 100% grey/white hair coverage with natural, soft results, thanks to its double-pigment & ChromaPrism™ delivery system. 

Q6. Does the color offer long-lasting vibrancy and resistance to fading?
A: Yes — the product is formulated to deliver rich, luminous, long-lasting color that resists fading thanks to the deep pigment penetration and balanced moisture/protein base that helps stabilize the color molecules and protect hair structure.

Q7. Can different shades be mixed to create custom tones or correct color?
A: Yes — Prorituals offers over 80 shades, and thanks to its “intermixable shades” system, stylists can blend shades for custom results, low-lighting, tint-backs or color corrections. The formulation supports flexibility for advanced color work.

Q8. Is Prorituals Hair Color considered professional-grade and salon-safe?
A: Yes — Prorituals positions their Hair Color line as a salon-grade, professional system, with quality controls, balanced formulas (proteins + moisture), and innovations aimed at healthy hair and high performance.