Introducing the newest addition to PRORITUALS, GOLD FLEX HAIRSPRAY!

Our revolutionary hair spray is designed to lock in your look with a firm and flexible hold, while leaving your hair shiny and brushable. At PRORITUALS we understand the importance of using products that not only work but are also environmentally
conscious. That’s why we are proud to announce that our GOLD FLEX formula is 50% VOC and compliant across the USA under all new VOC Laws. Say goodbye to crunchy, stiff hair and hello to a hold that lasts all day without sacrificing movement and shine.

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FAQs

1. What hair types and stylists’ service needs is this hairspray best for?
This hairspray is designed for all hair types and textures, particularly useful for clients who want a finished look that stays in place without sacrificing movement or shine. The formula is great for professional styling services where hold + flexibility are needed. 

2. What key benefits should stylists highlight when recommending it to clients?

• Provides a firm yet flexible hold—locks in the style without making hair stiff or crunchy.

• Leaves hair shiny and brushable, meaning clients can still run their fingers through hair and it won’t feel like a helmet.

• Complies with environmental/ regulatory standards: this formula is 50% VOC compliant in the U.S., which makes it salon-friendly from both performance and regulatory standpoints.

3. How should stylists apply it in the salon, and what take-home advice should they give clients?

• After styling (blow-dry, curls, up-do etc.), hold the can approx 8-12 inches away from the hair, and spray evenly to finish the look. (Typical usage advice for finishing sprays.)

• For clients at home: advise them to use it as a finishing step—once hair is styled, mist lightly and then use fingers or a wide-tooth comb (rather than a stiff brush) to maintain movement and shine.

• Advise clients to store the can upright and shake well before use (common for aerosol sprays to mix properly).

• Remind clients that although the hold is strong, the flexible nature means they can brush through or reshape hair mid-day if needed, which many high-hold sprays don’t allow.

4. Will it weigh hair down, leave residue, or affect texture negatively?
No — the product is formulated to avoid heaviness or stiff texture. According to its description: “Say goodbye to crunchy, stiff hair … without sacrificing movement and shine.” 
Of course, stylists should still use appropriate amounts especially for very fine hair, as over-application of any finishing spray can reduce volume or leave slight build-up.

5. What makes this hairspray stand out compared to other finishing sprays?

• Professional salon-grade performance with a firm + flexible finish—not just one or the other.

• Brushable finish despite strong hold, which many sprays sacrifice.

• Environmentally aware formulation (50% VOC) making it a good fit for salons that pay attention to compliance and client safety.

• For your beauty-supply-to-salon model, this product offers a strong retail-upsell: stylists can position it as the finishing touch to premium services, aligning with the “premium brand + premium service” narrative.