A Purple Shampoo that utilizes a proprietary blend of pigments to tone and neutralize unwanted yellow and brassiness, and give blonde, grey or silver hair renewed radiance and shine.

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• Ultra-violet pigments counteract harsh brassy tones
• Brings out color, shine, and radiance in blonde, grey or silver hair
• Fortifies hair with nutrients like Keratin Protein, Vitamin A,B,C,E,
Jojoba Oil and Collagen Amino Acids
• Sulfate and Paraben Free

Application Directions: Apply to damp hair, massaging into hair and scalp. Rinse thoroughly. For more intense results, rinse and repeat leaving on for up to 5 minutes. Follow with Color Protect Conditioner. Use weekly or as often as needed.

8 FL.OZ / 236ML
ITEM# PRB-PS-08
UPC# 641073-524286
CASE PACK: 24 PACK SHIPPER / 13 X 9 X 9 / 16 LBS

Key Botanical Ingredients:

• Keratin
• Jojoba Oil
• Vitamin A
• Vitamin B (Panthenol)
• Vitamin C
• Vitamin E
• Collagen Amino Acids

FAQs — Prorituals Pro Platinum Purple Shampoo

What is this shampoo and who should use it?

• It’s a toning purple shampoo formulated for blonde, bleached, gray, silver, or highlighted hair.

• Best for clients whose hair tends to develop yellow, brassy, or warm undertones — whether natural blondes or colour/lightened hair. 

What benefits does it provide?

• Neutralizes unwanted yellow and brassy tones — violet pigments counteract warm/yellow hues so hair looks cooler, brighter and more “salon-fresh.” 

• Revives radiance, shine and vibrancy for blonde, silver or light hair, helping maintain a polished, cool-toned look between salon visits.

• Gently cleanses while being gentle enough for treated hair: the formula is sulfate-free and enriched with nourishing ingredients (proteins, oils) to support hair health. 

How should it be used (salon or at-home)?

• On wet hair: apply and lather beginning at roots and working to ends. 

• Leave on briefly (per product instructions) — depending on desired level of toning and hair porosity. Rinse thoroughly.

• Use periodically (e.g. once a week or as needed) rather than every wash — to keep tone under control and avoid over-toning.

Will it weigh hair down or interfere with styling?

• No — because it’s formulated to cleanse and tone without heavy residue, hair should stay light, soft, and manageable.

• Even on colour-treated or bleached hair, it helps maintain hair structure when followed by a good conditioner or moisturizing treatment.

Why choose this purple shampoo over a regular shampoo?

• It goes beyond cleaning: it corrects tone, reduces brassiness, and helps hair maintain a cooler, more desirable shade between salon appointments. Participating in a maintenance routine with purple shampoo can extend the life and look of lightened hair. 

• Because it’s sulfate-free and enriched with nourishing/protective ingredients, it’s gentler on fragile, bleached, or colour-treated hair compared to many standard shampoos — supporting long-term hair health.