Propigment 2.0 is a bright, bold direct dye series. This unique direct dye creates long lasting, vibrant color and imparts a rich shine leaving your hair feeling soft and silky.

Shop Prorituals Hair Collection 

Use Clear to lighten and brighten any ProPigment 2.0 shade and use White to create pastel shades.

Ready for immediate use: No developer needed.

No ammonia
No peroxide
No PPD
Acidic PH
Paraben Free
Cruelty Free
Vegan
Red, Blue, Pine Green, Canary Yellow, Orange & Purple 4oz
Clear & White 12oz

FAQs

1. What is ProPigment 2.0 and who should stylists use it for?
ProPigment 2.0 is a bright, bold direct-dye series designed for use on lightened or pre-toned hair bases to create vivid or pastel fashion colours. 
It’s ideal for stylists working creative colour, toning fashion shades, or offering colourful overlays in salons.

2. What key benefits should stylists highlight to their clients?

• No developer needed: it’s a direct dye, ready to use straight out of the tube.

• Free from ammonia, peroxide and PPD; acid pH, vegan, cruelty free and paraben free—great for the “clean colour” narrative.

• Gives long lasting, vibrant colour with rich shine, helping clients stand out with fashion-forward tones.

3. How should stylists apply it in the salon (and what should clients know for take-home)?

• On a pre-lightened or appropriately lifted hair base, apply the ProPigment 2.0 to the desired lengths/sections (or overlay) using a tint brush or bowl.

• Because it’s direct dye, no developer is required; process per brand guidelines (often around 15 minutes) for full effect. 

• After service, rinse, condition and style. For at-home clients: communicate that using colour-safe and protective after-care will help maintain vibrancy longer.

4. Will it weigh hair down, leave residue or affect texture/movement?
No — as a direct dye designed for finish/overlay work, it’s formulated to deposit colour and shine without heavy build-up or major textural change.
That said, stylists should still assess hair condition (porosity, prior processing) and ensure proper base preparation so movement and finish are optimal.

5. What makes this product line stand out compared with generic direct dyes or fashion overlays?

• Clean-formulation credentials (no ammonia/peroxide/PPD + vegan/cruelty free) add value for salons offering more niche/healthy colour services. 

• The brand offers a level of professional positioning and credibility (Prorituals) which helps salons elevate fashion colour services rather than just retail “fun” colour.

• Opportunity for upsell: the direct dye can be marketed alongside lightening or toning services, full colour focus or overlays, thereby increasing service value.