Upgrade sulfate & paraben free SH-RD Nutra-Therapy Shampoo uses mild cleansing agent derived from glucose, Amino Acid, and Coconut fatty acid to replenish lipid surface of the hair, imparts pleasant moisturizing feel. A special 5 Alfa-Avocuta is a patented active ingredient derived from avocado pears, which combats the excessive sebum secretion of greasy skin and hair.

FAQ 

Q: What is this shampoo used for?
A: This shampoo gently cleanses hair and scalp while delivering nourishment and repair. It’s specifically formulated to cleanse without sulfates or parabens, making it suitable for dry, damaged, chemically-treated, color-treated, or sensitive hair & scalp. 

Q: What hair types or conditions benefit most from it?
A: It’s designed to work on all hair types, but is especially beneficial for hair that is dry, brittle, weakened by chemical/heat treatments, color-treated, or otherwise in need of moisture and repair. It’s also appropriate for clients with sensitive scalps who want a mild, non-stripping shampoo. 

Q: What are the key ingredients / technology — and why do they matter?
A: - Mild cleansing agents derived from glucose, amino acids and coconut-fatty acids — these gently cleanse without stripping natural oils, while preserving hair’s lipid balance and moisture.

• “Nutra-Therapy Complex”, which includes hydrolyzed wheat (or keratin) protein, vitamins (e.g. B5), rosemary extract, and nourishing botanicals / nutrients — these work to repair damaged hair shaft, strengthen hair, restore elasticity and shine, and support scalp health. 

• Sebum-regulating actives (like a patented 5-Alfa-Avocuta derived from avocado) — helps control oily scalp or excess sebum, making the formula balanced for oily or combination scalps too. 

Q: What benefits/results can clients expect after using it?
A: With regular use:

• Hair becomes softer, smoother, more manageable, shinier, and healthier-looking. 

• Damaged or chemically treated hair can regain strength, elasticity, and resilience — less breakage or dryness.

• Scalp stays clean but not stripped, balanced and comfortable even for sensitive scalps. 

• Helps protect color-treated or delicate hair thanks to its gentle, mild-cleansing, nourishing profile. 

Q: How should it be used for best results?
A: Wet hair thoroughly, apply a suitable amount of shampoo, massage gently into scalp and hair to lather, then rinse thoroughly. For best results — pair with a moisturizing or repairing conditioner (e.g. the matching Nutra-Therapy Conditioner) especially for dry or damaged hair. 
It's gentle enough for frequent or regular use — good even for clients who shampoo often or have sensitive scalp. 

Q: Is it safe for color-treated, chemically processed or treated hair?
A: Yes — because it’s free from sulfates and parabens, uses mild surfactants, and focuses on nourishment, repair, and scalp/hair health, it’s suitable for color-treated, chemically processed, or otherwise treated hair without risking excessive dryness, stripping, or fading.