FAQ Section

1. What is the ASP Infiniti b:RED series and what does it do?
It is a professional permanent red hair colour crème specifically formulated to deliver intense, vibrant red highlights on natural or coloured hair in one easy step. The system can lift hair up to 5 levels without the need for pre-lightening, resulting in dazzling colour shades with perfect shine and great hair vitality .

2. Is this product ammonia-free?
No, but it features an ultra-low ammonia formula (just 1.5% once mixed with ASP Crème Developer) for optimum scalp comfort. This combination provides the high performance and predictable lifting ability of an ammonia-based permanent hair dye while improving hair health and cosmetic care .

3. What are the key technologies used in b:RED?

4. Does b:RED provide grey coverage?
Yes, the improved high-viscosity formula ensures better adhesion to the hair and improved penetration of colour molecules for maximum white and grey coverage .

5. How many levels of lift can b:RED achieve?
The b:RED lift and colour system offers up to 5 levels of lift in just one application, making it perfect for dark hair types without the need for pre-lightening or multiple steps .

6. What are the key ingredients and their benefits?

7. Is b:RED vegan and cruelty-free?
Yes, the b:RED formula is vegan-friendly, sulphate-free, and cruelty-free. It contains more than 90% naturally-derived ingredients obtained from sustainable and renewable sources .

8. Does the packaging use sustainable materials?
Yes, the packaging is environmentally responsible:

• Tubes are made from 95% post-consumer recycled materials

• Cartons are produced from fully-biodegradable cardboard

• 99% of packaging is produced from recyclable material 

9. What developer should I use with b:RED?
Mix b:RED with ASP Crème Developer for activation. The developer is available in 3%, 6%, 9%, and 12% (10-40 Vol) concentrations. The mixing ratio is typically 1:1.5 (100ml colour + 150ml developer). For perfect results, use an electronic scale to weigh correct amounts .

10. What are the complete ingredients?
For the complete ingredient list, please refer to the product packaging, as formulations may be updated by the manufacturer. The formula contains over 90% naturally-derived ingredients, including Shea Butter, Argan Oil, and the GPS-TECnology™ delivery system, with an ultra-low ammonia content .

Product Specifications Table

Why Choose ASP Infiniti b:RED Series?

• Achieve Vibrant Reds Without Pre-Lightening: Eliminates the need for multiple-step lightening services, saving time while reducing damage to the hair fibre 

• Advanced Colour Protection: Anti-Fade Technology and UV filters ensure that vibrant red results stay brilliant longer between salon visits, reducing colour fade 

• Clean, Responsible Formula: Over 90% naturally-derived, vegan-friendly, and sulphate-free — ideal for clients seeking cleaner beauty options 

• Low Ammonia, High Comfort: Ultra-low ammonia formula (1.5% when mixed) provides exceptional scalp comfort while delivering powerful lifting and colouring performance 

• Sustainable Packaging: Tubes from 95% post-consumer recycled materials and biodegradable cartons support eco-conscious salon practices 

• Luxurious Conditioning: Enriched with Shea Butter and Argan Oil, the formula protects and nourishes hair during the colouring process, leaving it feeling soft and radiant 

• GPS-TECnology™ Precision: Advanced technology precisely directs colour to the optimal location within the hair cortex for accurate colour delivery and superior grey coverage 

Safety Note: For professional use only. Always perform a patch test 48 hours before each colour service. Wear appropriate protective gloves. Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water. Use in a well-ventilated area. Keep out of reach of children. Professional use recommended