Gentle Color Safe Cleansing

Color Therapy Shampoo gently cleanses and protects to leave hair manageable, glossy, and vibrant. Low pH and natural botanicals provide longer lasting color results and secure color integrity.

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12 fl. oz. / 354 mL / pH Balanced
50.7 fl. oz. / 1500 mL / pH Balanced

KEY BOTANICAL INGREDIENTS: Avena Sativa (Oat) Kernel Flour, Helianthus Annuus (Sunflower) Seed Extract, Wheat Amino Acids, Tocopheryl Acetate (Vitamin E Acetate), Santalum Album (Sandalwood/Iliahi) Wood Extract, Rosa Centifolia Flower (Rose) Extract, Camellia Oleifera Leaf (Green Tea) Extract. ALSO AVAILABLE IN BACK BAR

FAQ – Prorituals Color Protect Shampoo

Q1. What is Prorituals Color Protect Shampoo and what does it do?
A: Prorituals Color Protect Shampoo is a sulfate-free, pH-balanced shampoo formulated to gently cleanse hair while protecting color integrity. It helps preserve vibrancy, shine, and manageability in color-treated hair without stripping away moisture or pigment. 

Q2. Which hair types and conditions benefit most from this shampoo?
A: It’s ideal for all hair types — from fine to thick, straight to curly — but especially beneficial for color-treated, highlighted, bleached, or chemically processed hair that needs gentle cleansing and protection to maintain color and hair health.

Q3. What are the key ingredients and why are they important for color-treated hair?
A: The formula includes natural botanical extracts and protective agents such as:

• Sunflower Seed Extract — helps nourish and protect the hair fiber.

• Hydrolyzed Oat Protein and Wheat Amino Acids — support hair strength and help maintain softness.

• Antioxidants and botanical extracts (e.g. green tea leaf extract, rose extract, sandalwood extract, vitamin E acetate) — help protect hair from environmental stressors and maintain shine and color longevity.

These work together to gently cleanse while minimizing damage and color fade.

Q4. Is the shampoo gentle enough for frequent use on color-treated hair?
A: Yes. Because it is sulfate-free and designed with low pH and gentle surfactants, it cleanses hair without stripping natural oils or color — making it suitable for regular use on color-treated or chemically processed hair.

Q5. How should a stylist or client use Color Protect Shampoo for best results?
A: Use it as follows: wet hair thoroughly, apply a small amount of shampoo, gently massage the scalp and lengths to create a lather, then rinse. Because it is gentle and color-safe, it’s recommended to follow with a color-safe conditioner from the same line to maximize color protection and hair softness.

Q6. What sizes does Prorituals Color Protect Shampoo come in, and is it salon-grade?
A: It’s available in professional sizes: 12 fl oz for retail clients, and 32 fl oz (back-bar or salon-size) for salons and stylists. Phosphate/sulfate-free, pH-balanced, color-safe formulation aligns with salon-grade standards.

Q7. When should a stylist recommend Color Protect Shampoo over a regular/daily shampoo?
A: Use this shampoo when clients:

• Have color-treated, highlighted, or chemically processed hair and want to preserve color vibrancy and health.

• Need a gentle, low-impact cleanse that won’t strip pigment or natural oils.

• Want to support hair strength and softness while maintaining shine and manageability.

• Prefer a sulfate-free, salon-grade product that pairs well with matching conditioners and treatments.

Q8. Does it protect hair from color fade caused by environmental stress (sun, washing, etc.)?
A: Yes — the botanical extracts, antioxidants and gentle sulfate-free cleansing work together to help maintain hair health and color longevity, reducing the risk of premature fading, dryness, or dullness after repeated washing.