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EVO Hue Verse Permanent Hair Colour - Intense Red

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An ammonia and PPD-free vegan permanent colour range formulated with high-quality pigments and powerful organic oils. Achieve complete colour coverage, superior condition and illuminating shine with Hue-Verse by Evo.

Product Information
  • Permanent natural base colour offers a cool tone offers up to 4 levels lift
  • Standard natural series offers 100% white hair coverage
  • Organic Chamomile Extract shields the hair from free radical damage & colour fading
  • Organic Sunflower Seed Oil with Vitamin E protects hair from ageing and keeps it smooth & shiny
  • Organic Avocado & Coconut Oils deeply nourish, moisturise and reduce hair damage
  • Plant-derived Glycerin hydrates from the inside out to make hair stronger
  • Free from ammonia, PPD, sulphates, silicones, mineral oil & parabens
  • 100% vegan & cruelty-free

Born from the desire to synchronise high performance and clean ingredients without compromise, Hue-Verse by Evo offers colourists 85 shades of professional permanent hair colours that respect people and the planet. This complete colour portfolio features hardworking formulas with high quality micro pigments that penetrate deep into the hair cuticle for quick and effective lifting with maximum colour penetration. With cool and warm base shades, intense natural shades, beautiful tonal & mix shades and additional high & clear lifters, your salon team will be empowered to create an endless palette of colours with superior condition and long-lasting results. Hue-Verse infuses natural, organic ingredients to maintain the integrity of the hair, like Organic Avocado & Coconut Oils to deeply nourish and moisturise with intensive nutrition and reduced breakage. Rich in antioxidants, Organic Chamomile Extract helps shields the hair against free radical damage and colour fading. Organic Sunflower Seed Oil enriched with Vitamin E supports healthy hair and scalp while protecting it from ageing, keeping it nourished, soft and shiny. Plant-derived Glycerin acts as a humectant that penetrates the cuticle to hydrate hair from within so it is stronger, more resilient and less compromised. Hue-Verse features low levels of fragrance to reduce scalp irritation, while its vegan & cruelty-free formula is free from animal products and only tested on humans. Hue-Verse is crafted without ammonia, PPD, mineral oil, silicones, sulphates or parabens, and instead uses natural & pure derivatives like MEA and organic oils to minimise sensitivity, boost shine, improve the rinsing process and keep the planet safe. With a demi-permanent range that synergises with each permanent shade, and a variety of cream and liquid developers for velvety smooth viscosity, your team of colourists can rest assured Hue-Verse delivers maximum colour penetration and delayed oxidation for even, out of this world results. 

Hue-verse

Evo has challenged the status quo with innovative, top-quality professional haircare since 2005. From humble beginnings to big ideas, their mission has remained the same: Saving ordinary humans from themselves.

1. What is the EVO Hue-Verse Permanent Hair Colour?
Hue-Verse Permanent Hair Colour is an ammonia-free, professional permanent color range that delivers long-lasting results, superior condition, and out-of-this-world shine . It is part of EVO's complete color portfolio, designed to empower colorists with high-performance formulas that don't compromise on clean ingredients . The permanent range is formulated to provide up to 4 levels of lift, complete coverage, and vibrant, long-lasting results .

2. What are the key features and benefits of the Permanent formula?
The Hue-Verse Permanent Hair Colour offers numerous benefits for both stylists and clients :

  • Powerful Lift: Provides up to 4 levels of lifting capability across every shade for lighter, brighter results .

  • Clean Formula: Free from ammonia, PPD, and resorcinol. Packed with organic oils (including organic avocado oil, organic sunflower oil), plant-derived glycerin, and low levels of allergen-free fragrance .

  • Complete Coverage: Delivers exceptional grey coverage for natural, consistent results .

  • Superior Condition & Shine: Leaves hair feeling healthy, soft, and manageable with brilliant, long-lasting shine .

  • Pleasant Experience: Low odor and reduced sensitivity create a more comfortable coloring experience for both client and stylist .

  • Unique Viscosity: Smooth consistency for easy application and excellent adherence .

3. How many shades are available in the Permanent range?
The EVO Hue-Verse Permanent Hair Colour range consists of 85 stunning shades . This includes a comprehensive selection of natural and fashion tones designed to perfectly complement the 48 shades in the Demi-Permanent Gloss range . Both ranges share the same easy-to-understand numbering system and color chart for simple formulation .

4. What's new with the updated permanent formula?
EVO has launched an updated, even better performing formula for the Hue-Verse Permanent range, with a rollout beginning in 2026 . Key improvements include :

  • Even Better Lift: Stronger lifting capability across all shades.

  • Even Better Vibrancy: Lighter and brighter results when lifting.

  • Even Better Consistency: Smoother formula for better application.

  • New Packaging: Updated blue packaging to distinguish new formula from old.

  • Note: Old and new formulas can be freely mixed. Tone, shade numbering, mixing ratios, and processing times remain the same .

5. How do I use the EVO Hue-Verse Permanent Hair Colour?
Here is the professional application process :

  1. Mixing Ratio: Mix the permanent color with EVO Liquid or Cream Developer at the recommended ratio (typically 1:1.5 for permanent colors) .

  2. Application: Apply to clean, dry hair. For lifting, apply first to the darkest areas .

  3. Processing: Process at room temperature. Do not use metal tools .

  4. Rinse: Rinse thoroughly after processing.

6. Is this product suitable for all hair types?
Yes, EVO Hue-Verse Permanent Hair Colour is designed to be versatile and adaptable, making it suitable for all hair types, including fine, coarse, curly, straight, and color-treated hair . The gentle, ammonia-free formula makes it an excellent choice for clients with sensitive scalps or those seeking a cleaner color option .

7. How long does the permanent color last?
Permanent color from the Hue-Verse range offers long-lasting results that endure until the hair grows out or is recolored . When paired with proper aftercare products, the color maintains its vibrancy and shine between salon visits .

8. Can I mix permanent and demi-permanent shades?
Absolutely! EVO Hue-Verse is designed with flexibility and creativity in mind . You can mix permanent and demi-permanent colors to create custom shades tailored to your client's preferences and desired look. This allows for endless creativity and personalized results .

9. What are the product specifications and standards?

  • Size: 100ml tube 

  • Formula: 100% vegan and cruelty-free (PETA-certified) 

  • Clean Ingredients: Free from ammonia, PPD, and resorcinol. Contains organic oils and allergen-free fragrance 

  • Sustainability: Part of EVO's commitment to an honest beauty industry that respects people and the planet 

  • Made in: Australia

10. What aftercare products are recommended to maintain the color?
To extend the life and vibrancy of your EVO Hue-Verse color, professionals recommend :

  • evo Ritual Salvation Repairing Shampoo and Conditioner: Specially formulated to protect and nourish colored hair.

  • evo Fabuloso Pro: A color refresh treatment for maintaining richness between salon visits.

  • evo Icon Welder Heat Protection Spray: Protects hair from heat damage, helping maintain color integrity.

11. What is the complete ingredient list?
While specific ingredient lists are available on the product packaging, the formula is built on a commitment to clean ingredients. The Hue-Verse range is formulated without ammonia, PPD, or resorcinol, and instead contains organic oils (including organic avocado oil and organic sunflower oil), plant-derived glycerin, and allergen-free fragrance . For the most accurate and complete ingredient information for each specific shade, please refer to the product packaging

Permanent Hair Colour:

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