Evo has challenged the status quo with innovative, top-quality professional haircare since 2005. From humble beginnings to big ideas, their mission has remained the same: Saving ordinary humans from themselves.

FAQ Section

1. What is EVO Hue.Verse Permanent Hair Colour in the Natural series and what does it do?
EVO Hue.Verse is a professional, ammonia-free permanent hair color range designed to deliver out-of-this-world performance without compromise . The Natural series provides beautiful, true-to-tone natural shades that offer complete coverage, long-lasting results, superior condition, and exceptional shine . It lifts and tones in a single step while respecting the health and integrity of the hair .

2. Who is this product specifically for?
This professional color range is designed for salon professionals and their clients who want:

• Natural-looking, true-to-tone color results

• Complete gray coverage without ammonia

• Long-lasting color that maintains vibrancy

• A cleaner color experience with reduced odor and irritation

• Versatile formulation suitable for all hair types, including fine, coarse, curly, or straight hair 

3. What are the key features and benefits of the Natural series?

• Ammonia-Free Formula: Provides gentle color without harsh fumes, creating a more pleasant experience for both colorist and client 

• Complete Gray Coverage: Delivers full coverage of gray hair with natural-looking results 

• Long-Lasting Results: Color endures until hair grows out or is recolored 

• Superior Condition: Formulated with organic oils and plant-derived ingredients that leave hair healthy, soft, and manageable 

• Out-Of-This-World Shine: Provides exceptional shine and luminosity 

• Clean Formulation: Free from ammonia, PPD, and resorcinol; vegan and cruelty-free 

• Low Allergen Fragrance: Contains minimal levels of allergen-free fragrance for reduced sensitivity 

4. How do I use EVO Hue.Verse Permanent Hair Colour?
This is a professional product and should be applied by a qualified colorist. The general application steps are:

1. Prepare: Wear gloves and avoid using metal tools during mixing or application .

2. Mix: Combine the color with EVO Hue.Verse developer. The mixing ratio is 1:1 .

3. Apply: Apply to clean, dry hair immediately after mixing . For gray coverage, apply first to areas with the most gray hair . For lifting, apply first to the darkest areas .

4. Process: Allow to process at room temperature according to desired results .

5. Rinse: Rinse thoroughly and style as desired.

5. What developer should I use with this product?
EVO Hue.Verse Permanent Hair Colour should be mixed with EVO Hue.Verse developer in a 1:1 ratio . The range offers multiple developer options including:

• Cream Developers: Available in various volumes for different lifting needs 

• Liquid Developer: For specific application techniques 

• The system is designed to work seamlessly together for optimal performance

6. How many shades are available in the permanent range?
The EVO Hue.Verse Permanent Hair Colour range offers a comprehensive selection of 85 permanent shades . This extensive palette allows colorists to create virtually any natural or creative look their clients desire. The Natural series is part of this complete portfolio, providing true-to-tone natural results.

7. Is the formula being updated or changed?
Yes, EVO is introducing an improved formula for the Hue.Verse permanent range . Key updates include:

• Even better lift: Up to 4 levels of lift across every shade

• Even better vibrancy: Lighter and brighter results when lifting

• Even better consistency: Smoother formula for better application

Important transition information :

• The new formula transition starts with copper shades and will roll out across 2026

• New blue packaging distinguishes the new formula from the old

• Old and new formulas can be freely mixed

• Everything else stays the same: tone, shade numbering, mixing ratios, processing times, and color charts

• Some shades (10.43, 4.5, 3.31, 5.31, 4.57) will be discontinued throughout 2026

8. Can the permanent and demi-permanent colors be mixed?
Absolutely! EVO Hue.Verse is designed with flexibility in mind . You can mix permanent and demi-permanent colors to create custom shades tailored to your client's preferences and desired look. This allows for endless creativity and personalized results . The two lines are formulated to work together seamlessly .

9. How long does the color last?
The permanent color option offers long-lasting color that can endure until the hair grows out or is recolored . This makes it an excellent choice for clients seeking maximum longevity and complete gray coverage.

10. What are the ethical and formulation claims?
EVO Hue.Verse Permanent Hair Colour is:

• Ammonia-Free 

• PPD-Free 

• Resorcinol-Free 

• Vegan and Cruelty-Free 

• Formulated with organic oils and plant-derived glycerin 

• Contains low levels of allergen-free fragrance for reduced irritation 

• Made with ingredients that respect people and the planet 

11. What do professional colorists say about this product?
Professional colorists praise Hue.Verse for its exceptional performance :

• Jay Kownacki, EVO Head of Education: "A lot of blood, sweat and tears! Our small but dedicated team worked hard to show the world that performance doesn't have to come with compromise... When you achieve results with the level of intensity, shine, condition and longevity that we did, you know it's ready for the world" 

• Stevie English, EVO Colour Creative Director: "We're talking about the first professional colour line to truly deliver out-of-this-world performance without compromise, each and every time. Complete coverage, longevity, vibrance, epic shine and a squeaky clean ingredient list. What more could a colourist want?" 

• A professional user commented: "Les résultats sont très satisfaisant il n'y a pas de surprises, les teintes sont similaire à ceux du nuanciers et tiennent très bien sur le cheveu" (The results are very satisfactory, there are no surprises, the shades are similar to those in the swatch chart and hold very well on the hair) .

12. How does this product work with EVO's other color lines?
EVO Hue.Verse is part of a complete professional color portfolio that includes :

• Bottle Blonde: Professional lightening range for creating the perfect base

• Fab Pro: Color maintenance conditioners that match Hue.Verse shades for at-home care

• Staino: For creative color applications

Each Hue.Verse shade has been paired with a Fab Pro take-home formula so colorists can send clients home with matching color maintenance conditioner to keep their color bright and shiny for longer .

13. What are the recommended aftercare products?
To maintain the vibrancy and longevity of EVO Hue.Verse color, these aftercare products are recommended :

• EVO Ritual Salvation Repairing Shampoo and Conditioner: Specially formulated to protect and nourish colored hair

• EVO Fabuloso Pro: Color refresh treatment for maintaining richness between salon visits

• EVO Icon Welder Heat Protection Spray: Protects hair from heat damage to maintain color integrity

14. What sizes are available?
EVO Hue.Verse Permanent Hair Colour is available in 100ml tubes .

15. Is this product suitable for all hair types?
Yes, EVO Hue.Verse is designed to be versatile and adaptable, making it suitable for all hair types . Whether you have fine, coarse, curly, or straight hair, it offers professional results tailored to your unique needs .

16. How does the ammonia-free formula benefit clients and stylists?
The ammonia-free formula provides several key benefits :

For Clients:

• Gentle on the scalp and hair, reducing the risk of irritation and damage

• Enhances overall health and shine of the hair

• More pleasant experience with reduced odor

For Stylists:

• Lack of harsh fumes creates a more pleasant and safer working environment

• Gentler formulation allows for more versatility in styling and coloring techniques

17. What is the complete ingredient list?
While ingredient lists vary by specific shade, the Natural series contains a blend of high-quality components. According to product listings, typical ingredients include Glycerin (source may vary) and other professional color components . For the complete ingredient list for a specific Natural shade, please refer to the product packaging or contact the manufacturer directly.