Name: EVO - The Shag Beach Paste
Brand: Beau Beauty INC
Price: 17.5 USD
Availability: InStock

Beau Beauty INC

EVO - The Shag Beach Paste

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suitable for all hair types
helps build body, create touchable texture and add volume
provides a dry, matte finish
absorbs excess oil helping to extend the life of the style
fragrance notes - exotic fruits, coconut, peach, melon, rose and vanilla

the shag beach paste creates beachy texture and volume in all hair types. in addition to style support and separation, this hair styling paste contains kaolin to provide a matte finish. added zeolite absorbs excess oil and impurities, while coconut oil helps to condition hair and eliminate frizz. the shag beach paste is part of the style family, offering styling and finishing options for all hair types.

1. What is the EVO The Shag Beach Paste?
The Shag Beach Paste is a lightweight styling paste designed to create beachy, lived-in texture with a matte finish . It builds body, creates touchable texture, and adds volume while providing a dry, matte finish that absorbs excess oil to help extend the life of your hairstyle . It is suitable for all hair types .

2. What are the key features and benefits?

Beachy Texture: Creates natural, tousled texture with a relaxed, wind-swept appearance
Matte Finish: Provides a dry, matte finish without greasy residue
Oil-Absorbing: Absorbs excess oil, functioning like a dry shampoo to keep styles fresh longer
Volume & Body: Builds body and volume when applied at the roots
Flexible Hold: Offers a low to medium, buildable hold that feels movable and natural
Clean Formula: Made without sulfates, parabens, or gluten; 100% vegan and cruelty-free

3. What are the key ingredients in this formula?
The Shag Beach Paste is formulated with a unique blend of texturizing and nourishing ingredients:

Ingredient	Function
Magnesium Sulfate	Adds texture and grit for that signature beachy feel
Volcanic Ash, Diatomaceous Earth, Quartz	Natural minerals that provide oil absorption and matte texture
Coconut Oil (Cocos Nucifera)	Conditions hair and helps reduce frizz
Argania Spinosa Kernel Oil	Nourishes and adds softness
Jojoba Seed Oil (Simmondsia Chinensis)	Moisturizes without weighing hair down
Kaolin & Hydrated Silica	Help absorb excess oil and add texture
Isopropyl Myristate	Provides slip and conditions hair

For the complete and most accurate ingredient list, please refer to the product packaging .

4. How do I use the EVO The Shag Beach Paste?
For best results, follow these simple steps :

Application	Instructions
Activate	Rub a small amount of paste between your palms to warm it up and activate the oils
For Texture & Definition	Apply from mid-lengths to ends, working through with fingers to create a piece-y, lived-in look
For Volume & Lift	Work the paste into the roots for added volume and lift
Layering	For added definition, layer as needed until you achieve the desired style
Combine	Use alone or layer with other EVO styling products for even more texture or hold

5. Is this product suitable for all hair types?
Yes, The Shag Beach Paste is specifically recommended for all hair types, including straight, wavy, curly, thick, thin, and color-treated hair . It is particularly ideal for:

Short to medium-length hair seeking definition and texture
Fine hair needing volume without weight
Curly or wavy hair wanting to enhance natural texture
Any hair type desiring a relaxed, beachy look

6. Will this paste leave my hair feeling greasy or sticky?
No. One of the defining features of The Shag Beach Paste is its dry, matte finish that leaves no greasy or sticky residue . Multiple reviewers praise it for creating texture "without looking greasy or unwashed" .

Note on Texture: Some users note that the paste has a grainy texture due to natural ingredients like volcanic ash and diatomaceous earth . This is normal and contributes to its texturizing effect. However, a small number of users have reported that the grains can sometimes be visible in hair, resembling salt or dandruff . We recommend starting with a small amount and working it thoroughly through the hair to minimize this effect.

7. What does it smell like?
The Shag Beach Paste features a fresh, pleasant fragrance typical of EVO products, with notes of citrus and fresh aromatics . The scent is generally described as pleasant and not overpowering.

8. What are the product specifications and standards?

Size: 50g / 1.76 oz
Formula: 100% vegan and cruelty-free (PETA-certified)
Clean Ingredients: Sulfate-free, paraben-free, and gluten-free
Hold Level: Low to medium, buildable hold
Finish: Matte
Country of Origin: Made in Australia
Shelf Life: 12 months after opening

9. What do other customers say about this product?
Based on verified customer reviews :

Rating	Feedback Summary
Positive Reviews (67% recommend)	"Great texture" – exactly what users look for to add texture to their hair
Texture	"Creates a textured, wind whipped appearance without looking greasy"
Versatility	Works well when layered with wave sprays for "gorgy" results
Long-Lasting	"A small amount is enough, so it's really long-lasting"
Mixed Feedback	Some users note the grainy texture may leave visible residue; recommended to use sparingly and work in thoroughly

10. Can I use this paste on dry hair? On damp hair?
Yes, The Shag Beach Paste can be used on both dry and damp hair :

On dry hair: For touch-ups, adding texture to finished styles, and creating piece-y definition
On damp hair: For building volume during styling and creating all-over beachy texture as hair dries

11. How does The Shag Beach Paste compare to other EVO styling products?
EVO offers different styling products for specific needs:

The Shag Beach Paste: Lightweight, matte finish, beachy texture, oil-absorbing
Gangsta Grip Bonding Resin: Extra-strong hold, high-shine finish
Whip It Good Moisture Mousse: Volumizing mousse with soft hold
Builder's Paradise Working Spray: Medium-hold working spray for style building