FAQ 

Q: What does Intense Ash do for hair?
A: It deposits a permanent ash-blonde / ash-toned blonde or lighter shade, neutralizing warm undertones, while simultaneously nourishing hair and preserving its health thanks to the Juvexin peptide system.

Q: What hair types or situations is this color best for?
A: It fits nearly all hair types — straight, wavy, curly, coily — and is especially good for clients who want an ash-blonde tone, want to go lighter (within reason), or need grey coverage without sacrificing hair strength or softness.

Q: What are the main benefits compared to a basic permanent dye?

• Provides ash-toned, cool blonde shades rather than warm/coppery results.

• Helps maintain hair integrity during coloring — less damage, more moisture retention, and stronger strands thanks to Juvexin peptides. 

• Delivers long-lasting, vibrant color with shine and smoothness.

• Offers grey-hair coverage combined with nourishing benefits. 

Q: How should it be used for best results (mixing & processing)?
A: Mix Intense Ash color with developer at 1:1.5 ratio, apply thoroughly, and process for 30 minutes for optimal deposit and color development. 

Q: What results can clients expect?
A: Hair with a rich ash-blonde tone, smoothness, shine, and improved strength. Hair should feel and look healthier than typical permanent-dye results, with color that lasts and maintains vibrance over time.

Q: Why should salons or stylists carry Intense Ash?
A: Because it lets you offer premium ash-blonde coloring services — a highly requested shade — with added hair conditioning and strength benefits. It’s appealing to clients who want salon-quality color without compromising hair health, and helps position your salon as offering higher-end, gentler coloring services.