This dual-action color-protecting, hydrating Shampoo and Conditioner transforms your dry, brittle hair - leaving it soft, weightless, and damage-free. Best for normal to dry, coarse hair. It is infused with Juvexin, Natural Seed Oils, Natural Plant Extracts, and Natural Grain Extracts. These four ingredients work together to promote soft, smooth, moisturized, hydrated and healthy hair. If you have color-treated hair, this specially developed color protection formula is best to tame your frizzy tresses without affecting your color.

FAQ 

Q: What does the “Color Protect” aspect do?
A: It helps maintain the vibrancy and longevity of hair color by using a gentle, moisturizing formula that avoids stripping pigments while cleaning — preserving color-treated hair’s integrity and shine. 

Q: Who should use this shampoo?
A: — Clients with color-treated or chemically processed hair.
— People with dry, coarse, frizzy, or brittle hair that needs moisture and care.
— Anyone wanting to protect hair color while improving softness, manageability, and overall hair health.

Q: What benefits does it offer compared to a “regular shampoo”?

• Provides deep hydration and nourishment rather than stripping moisture — thanks to seed oils, extracts, and Juvexin. 

• Helps reduce frizz, flyaways, and dryness, improving hair softness, smoothness, and manageability. 

• Supports color retention and prolongs the vibrancy of dyed hair — making it suitable for clients who regularly color or highlight.

• Makes hair easier to detangle and style, reducing breakage or damage from brushing/styling on hydrated, smoother strands. 

Q: How should it be used for best results?
A: Use on wet hair: lather thoroughly at roots, massage down to ends, then rinse. For best results on dry or frizz-prone hair, follow up with a compatible conditioner (e.g. the matching Moisturizing/Color Protect Conditioner). Use regularly — at each wash — especially if hair is color-treated or dry.

Q: What kind of results can clients expect with regular use?
A: Hair that feels softer, smoother, more hydrated; improved shine and manageability; less frizz and dryness; prolonged color vibrancy and less fading; overall healthier-looking hair with better elasticity and moisture balance.

Q: Why should salons or stylists carry this shampoo in their offerings / retail selection?
A: Because it meets a universal client need — maintaining and protecting hair color while delivering hydration and improved hair health. It’s especially valuable for clients who color, highlight, or chemically treat their hair but still want softness, shine, and minimum damage between salon visits.