The Best rejuvenates hair making it smooth, strong and frizz-free. Treatment lasts 3-5 months. The Best is a salon professional smoothing treatment and can be applied at HOME. Advanced yet fast and simple to use keratin treatment that instantly straightens, smooths, repairs, conditions, and strengthens the hair using an intense conditioning remedy which restores vitality by repairing the hair from the inside out.

FAQ 

Q: What hair problems does The Best Coco solve?
A: It’s ideal for hair that is dry, frizzy, curly, chemically treated, color-treated, or damaged. It helps reduce frizz, smooth the cuticle, restore softness and shine, and make hair easier to manage and style.

Q: What benefits does it offer vs a regular conditioner or mask?

• Provides deep protein-based repair and strengthening (via Juvexin V2), not just surface hydration. 

• Offers long-lasting smoothing and frizz control (weeks to months), not just until the next wash. 

• Adds moisture, detangling, softness, and shine with nourishing oils (coconut, vitamin E), making hair more manageable. 

• Safe for color-treated or chemically treated hair — the vegan formulation avoids harsh chemicals. 

Q: How is it applied (salon treatment / home kit)?
A: Typical application steps (for salon or professional kit):

1. Wash hair thoroughly with a clarifying/pH-balanced shampoo to cleanse and open hair cuticle. 

2. Towel-dry and section hair; apply The Best Coco evenly through sections, staying a fraction of an inch from the scalp. 

3. Leave on for ~40–60 minutes (depending on hair type: shorter for fine hair, longer for coarse/thick). 

4. Rinse thoroughly; follow with a deep conditioner if recommended. 

5. Blow-dry hair completely, then flat-iron in thin sections to seal the treatment and smooth the cuticle. Use sulfate-free/shampoo-safe products afterward to prolong results.

Q: What kind of results can clients expect and how long do they last?
A: After treatment: hair should feel softer, smoother, shinier, less frizzy, more manageable, with reduced drying and styling time. For many clients, smoothing and frizz-control benefits can last 3–6 months, depending on hair type and maintenance. 

Q: Who should get The Best Coco Treatment?
A: Clients with frizzy, dry, damaged, or chemically-treated hair, those who struggle with humidity/frizz (e.g. living in humid climates like Miami), people who want long-lasting smoothness and manageability, or those seeking a vegan, formaldehyde-free smoothing treatment.

Q: Why should a salon or stylist offer it?
A: Because it meets a high-demand need — smooth, frizz-free, healthy-looking hair — while being safer and more hair-friendly than many harsh straightening treatments. It’s a high-value service that can increase client satisfaction and retention, and pairs well with after-care retail (e.g. sulfate-free shampoo/conditioner).