Pure Shades Silver Shampoo is specifically formulated for blonde, bleached, or grey hair to neutralize yellow undertones and maintain a clean cool reflect.

FAQs

1. What hair types and concerns is this shampoo best for?
This silver shampoo is made especially for blonde, bleached, highlighted or grey hair that has unwanted yellow or brassy undertones.

2. What are the important benefits stylists should highlight?

• Neutralizes yellow and copper pigments to keep cool, bright tone. 

• Strengthens hair using the “Keraveg-18” vegetable amino-acid complex, improving softness and manageability. 

• Helps preserve vibrancy and tone on blonde, silver/grey hair.

3. How should stylists recommend it to clients or apply it in-salon?
Use on wet hair, applying shampoo to lengths and ends (especially where brassy tone appears). Massage, leave for a brief moment (as per brand guidelines), then rinse thoroughly. For best results, suggest it as a part of a maintenance regime for clients with color-treated blonde or grey hair.

4. Will it weigh hair down or affect texture?
No — it’s formulated specifically for already lightened or grey hair where the goal is tone correction and brightness, so it’s designed to avoid heavy buildup. Stylists should still tailor usage and rinse thoroughly to maintain airy texture.

5. What makes this product stand out compared with generic silver/toning shampoos?
It combines color-care (cool tone maintenance) + strengthening (Keraveg-18 amino-acid tech) in one product, making it more than just a simple purple shampoo. This positions it as a premium salon-grade tool for stylists wanting stronger performance and better finish.